Single Social Club Launches in Tampa Bay to Combat Dating-App Burnout by Prioritizing Activities Over Swiping

TAMPA, FL - A new platform called Single Social Club is launching in Tampa Bay with a mission to address the growing fatigue and burnout associated with traditional dating apps. Founded by professional matchmaker Felicity G. Morgan, who also runs Assured Matchmaking, and co-founded by technology lead Greg Miceli, the platform offers a different approach: instead of swiping through profiles, members choose activities they enjoy and are matched with other singles who share similar interests and availability.

The launch comes at a time when dating-app burnout is increasingly common. Many singles report feeling exhausted by the endless cycle of swiping, superficial judgments, and the pressure to constantly evaluate potential partners. Single Social Club aims to alleviate this by removing swiping entirely and focusing on real-world interactions. "If you love kayaking, go kayak. If you want to learn pickleball, go play pickleball. If your friends aren't available or don't want to do it, why can't we help you find other singles who do?" Morgan said.

The platform currently offers more than 157 activity options, from kayaking and pickleball to dining, trivia, fitness, and entertainment. Members select what they'd like to do, how far they're willing to travel, preferred age ranges, and their availability. The technology then finds overlapping availability and interests, forming small groups of approximately six to eight people. This approach eliminates the back-and-forth messaging that often plagues dating apps, as Morgan explained: "If you're free Saturday from two to seven and somebody else is free from three to six, we don't need six text messages asking, 'What time works for you?' We already have the overlap."

To further reduce pressure and protect privacy, members interact using code names like Bee, Fox, or Moon before revealing their identities. This allows participants to coordinate without immediately sharing personal contact information. The platform also incorporates a verification process to enhance safety, though it acknowledges that no system can guarantee behavior.

The timing of the launch is notable, as popular dating shows like Pop the Balloon and Love Is Blind have sparked conversations about modern dating dynamics. Morgan believes these shows highlight how singles often eliminate potential matches too quickly based on superficial criteria. "We've gotten incredibly efficient at disqualifying each other," she said. "Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are." Single Social Club flips this sequence: activity first, person second, romance only if it develops.

The platform is not just for those actively seeking relationships. It's also for people taking a break from dating, newly divorced parents, professionals whose friends are busy, and anyone wanting to expand their social circle. Research on dating-app use has increasingly examined burnout and emotional exhaustion, which Morgan sees regularly in her matchmaking work. "Sometimes you don't need another date," she said. "Sometimes you need to go live."

If a connection does form, members have a private opportunity to indicate interest after an activity. One-sided interest remains private, and only mutual interest is revealed. At that point, Assured Matchmaking can optionally provide support to explore the connection further. There is no public rejection board or popularity counter.

For Miceli, the goal was to build technology that encourages people to put their phones away. "Most technology is designed to keep you on the screen," he said. "We're building something that's supposed to help you get off the screen."

Single Social Club is a web app accessible via browser, and mobile users can save it to their home screen for app-like access. While it can be accessed beyond Florida, initial efforts are concentrated in Tampa Bay. The founders plan to expand to other markets as participation grows.

To encourage trial, the platform offers introductory access for $1 for the first 30 days. After that, membership renews at $20 per month for the Basic plan, which includes up to five activity opportunities per month. Individual activity costs are separate.

Morgan's invitation is straightforward: "Don't join because I promised you're going to meet the love of your life. I can't promise that, and neither can anybody else. Join because there's something you've been wanting to do. Go do it. Let life surprise you from there."