Social Media Star Haydita Veloz Joins Minivela to Revolutionize Latino Digital Entertainment

Digital entertainment is undergoing a transformative shift with the strategic partnership between Minivela and social media sensation Haydita Veloz, signaling a new era of content creation for Latino audiences. The 24-year-old actress and dancer, known for her viral mini dramas, will serve as a lead production partner and actress for the emerging digital shorts platform.

Minivela, a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, aims to revolutionize storytelling by producing family-friendly digital content that resonates with English, Spanish, and bilingual Latinos aged 18-34. By leveraging Veloz's massive social media following and storytelling expertise, the company seeks to create compelling narratives that capture the nuanced experiences of young Latino viewers.

The innovative platform will produce advertiser-supported digital shorts ranging from 10 to 90 minutes, drawing inspiration from traditional telenovelas but reimagined for the fast-paced social media generation. These Minivelas will explore diverse genres including romantic comedies, supernatural stories, and original series, with a core goal of potentially evolving the most successful narratives into larger format productions.

Carlos Ponce emphasized the significance of this partnership, highlighting Veloz as a cornerstone talent whose storytelling will strongly appeal to their target demographic. For Veloz, the collaboration represents a significant career milestone, allowing her to produce content across Miami, Los Angeles, and Ecuador while creating opportunities for emerging talent.

The strategic partnership extends beyond content creation, incorporating distribution through Numatec's technology infrastructure and Brilla Media's Nuestro Media network. This approach enables brand sponsors to effectively reach audiences across digital, connected TV, and other platforms, creating a comprehensive ecosystem for Latino-focused entertainment.

By combining innovative storytelling, strategic partnerships, and a deep understanding of Latino cultural nuances, Minivela is positioning itself as a pioneering platform in the digital entertainment landscape. The collaboration with Haydita Veloz represents more than a talent acquisition; it signals a broader movement towards more authentic, dynamic, and culturally resonant content for young Latino audiences.