Sola Salon Studios Expands to Atlanta's West End with 1200 White Street Location

Sola Salon Studios, a leading salon studio franchise with more than 700 locations nationwide, is bringing its health and beauty concept to 1200 White Street, an adaptive reuse mixed-use development in Atlanta's West End. The salon studio has leased 7,952 square feet in the development, owned by Atlanta-based Ackerman & Co. and Belgium-based Baltisse, and is targeting an early 2026 opening. This expansion signifies the continued growth of Sola Salon Studios' franchise model while contributing to the economic revitalization of the West End neighborhood through job creation and business opportunities for local beauty professionals.

The location at 1200 White Street will feature 41 salon suites customized for varying health and beauty specialties, providing fully-equipped private studios along with business support, educational resources and cutting-edge technology solutions. Kelley Morrissey, the franchise owner of the Sola Salon location at 1200 White Street, emphasized the significance of this development, stating, "We truly appreciate the vision behind this project and are excited to be part of an adaptive reuse development. We're especially thrilled to provide health and beauty professionals in the Atlanta area not only with a space to operate their businesses, but also with an opportunity to benefit from the transformation happening in their own neighborhood."

The strategic location offers convenient access to the Atlanta Westside BeltLine, enhancing connectivity and visibility for the new salon studios. Leo Wiener, President of Ackerman Retail, a division of Ackerman & Co., noted, "We're pleased to welcome Sola Salon Studios to 1200 White Street as we continue building a dynamic, mixed-use destination that brings together a diverse mix of businesses and retailers. This strong addition to our ongoing redevelopment will also create opportunity for beauty professionals to grow their careers." The development represents part of a larger trend of adaptive reuse projects transforming former industrial areas into vibrant mixed-use communities.

Sola Salon's lease follows the recent opening of Dill Dinkers, an 11-court, 35,891-square-foot pickleball facility that marked the growing franchise's entry into the Atlanta market. The clustering of complementary businesses at 1200 White Street creates synergies that benefit all tenants and visitors to the development. The project aligns with the successful redevelopment of Lee + White, also located on White Street and co-owned by Ackerman with MDH Partners, which has become an entertainment and business hub in the West End area. For more information about the company's services and locations, visit https://www.ackermanco.com.

The expansion demonstrates Sola Salon Studios' commitment to providing entrepreneurial opportunities within the beauty industry while supporting urban redevelopment initiatives. The franchise model allows beauty professionals to operate independent businesses without the traditional risks and overhead associated with salon ownership, making it an attractive option for both established professionals and those new to the industry. This development not only brings additional health and beauty services to the West End community but also contributes to the area's economic diversity and growth through job creation and business development opportunities.