Splash Beverage Group Enters Hemp-Based THC Beverage Market Through Joint Venture with BAAD Ventures

Splash Beverage Group, Inc. has entered into a joint venture with B.A.A.D Ventures LLC, marking the company's strategic expansion into the fast-growing hemp-based THC beverage category. Under the terms of the joint venture, Splash will hold a 51% ownership interest, with BAAD owning 49%. This partnership formalizes more than three months of coordinated work between the companies and combines complementary strengths to accelerate growth in one of the most dynamic segments in the beverage industry.

Splash brings deep brand-building expertise, established distribution networks, and proven beverage-innovation capabilities to the partnership. BAAD contributes a high-performing hemp-derived THC beverage brand already succeeding in market, alongside growth capital, secure production capacity, and specialized experience navigating the nuances of the category. At the center of the joint venture is Nimbus, a 10 mg hemp-derived THC flavored seltzer that has delivered exceptional early performance across multiple retail formats.

William Meissner, President and Chief Marketing Officer at Splash, emphasized the strategic importance of the partnership, stating that the THC beverage category is expanding at an extraordinary speed and this collaboration puts the company meaningfully ahead of the curve. Meissner described Nimbus as a standout trademark that is light, airy, and evocative of the product's core functional benefit, noting it's already a top performer in its launch markets with significant room for innovation and portfolio expansion under the Nimbus banner.

The Nimbus growth plan is already underway, with the joint venture intending to expand into six additional states immediately, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages. Nimbus represents the first of several anticipated assets within the new venture, with plans to build a vertically integrated platform that expands supply-chain efficiencies, deepens manufacturing capabilities, and brings forward new brands across key sub-categories of the growing THC beverage landscape.

BAAD Ventures highlighted Nimbus's early success and the strategic importance of the joint venture, noting that the brand exceeded expectations from day one and partnering with Splash brings the scale and category expertise needed to unlock its next phase of growth. The partnership represents a significant move for Splash Beverage Group as it positions itself to capitalize on the rapidly expanding market for hemp-based THC beverages, combining established beverage industry expertise with specialized knowledge of the emerging cannabis beverage category.