Splash Beverage Group's Chispo Tequila Selected as House Tequila by Senor Frog's Chain

Splash Beverage Group, Inc. announced that Senor Frog's has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. This rollout represents Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it begins to scale in the on-premise channel. Senor Frog's, which belongs to Grupo Anderson's Mexico, selected Chispo following an extensive evaluation of authentic tequila brands, with a focus on taste profile, consistency, and resonance with its broad customer base.

William Meissner, President and Chief Marketing Officer of Splash Beverage Group, stated that this partnership represents the type of early success the company envisioned when developing Chispo. He emphasized that the Senor Frog's team was thorough in their selection process and that having them choose Chispo as their house tequila across multiple markets serves as a significant early endorsement for the new brand. Meissner added that this launch demonstrates the company's strategy of building the brand deliberately with the right partners and customers, moving from vision to execution.

The initial placement at Senor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential on-premise environment. Splash views Senor Frog's as an important initial platform within Grupo Anderson's portfolio and a potential foundation for expanded collaboration across additional restaurant concepts over time. This partnership comes as Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond.

Chispo Tequila is produced in Jalisco, Mexico in partnership with ZB Distillery, a respected distilling operation known for its commitment to quality and traditional tequila craftsmanship. This collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets. The selection by Senor Frog's, which operates as part of a restaurant group with more than 50 business units and 15 distinct brands across four countries, represents a strategic milestone for Chispo's market penetration. More information about the company's beverage portfolio can be found at https://www.SplashBev.com, while details about the tequila brand are available at https://www.chispotequila.com.