Sportradar Completes IMG ARENA Acquisition, Expands Global Sports Betting Portfolio

Sportradar has completed its acquisition of IMG ARENA, significantly expanding its global sports betting rights portfolio and bringing its total annual matches to over 1 million. The deal represents a major milestone for the company as it accelerates efforts toward global leadership in data-driven sports entertainment. By delivering technology and intelligence to rights holders, media companies, and betting operators, Sportradar aims to power growth across the sports industry through its proprietary AI and next-generation technology platforms.

The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. This acquisition bolsters Sportradar's content and product offering in popular betting areas including tennis, soccer, and basketball. Prominent properties now include Wimbledon, the U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and the PGA Tour, among others. The company serves as trusted partner to organizations like the ATP, NBA, WNBA, NHL, MLB, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga.

Carsten Koerl, Sportradar CEO, stated that this acquisition expands access to premium sports content that strengthens and complements the company's existing global portfolio and capabilities. The unique deal structure is expected to be accretive to adjusted EBITDA margins and free cash flow conversion without requiring any financial consideration from Sportradar. Instead, the deal involved approximately $122 million in cash prepayments by the seller to certain sports rights holders and approximately $103 million to Sportradar. The acquisition enhances Sportradar's content distribution and will further fuel product development across its highly scalable technology platform and client network.

Prior to the IMG ARENA acquisition, Sportradar was targeting revenue of at least €1.7 billion by 2027, representing a 15% compound annual growth rate over that period. With the addition of IMG ARENA and Sportradar's proven ability to cross-sell and up-sell its diverse portfolio, the company expects to continue outpacing the global sports betting market, which is forecast to reach $182.12 billion by 2030, growing at a CAGR of 10.3%. Beyond top-line growth, the company anticipates margin expansion to 27% by 2027, representing a 700 basis point improvement.

This growth is driven by what Sportradar describes as industry-leading scale, unmatched competitive advantages, and major sports rights secured for the long term. The company plans to continue seeking opportunities in adjacent areas, including leveraging its marketing services capabilities in the online casino market, which represents a potentially $2 billion serviceable addressable market according to company estimates. With this major acquisition completed and an expanded presence across all major sports and betting areas, Sportradar is positioned to transform how fans engage, interact, and bet on their favorite teams worldwide.