Stanford Continuing Studies to Offer Comprehensive Digital Marketing Course in Winter 2026

The Jason McDonald Consulting Agency is opening enrollment for Dr. Jason McDonald's Winter 2026 digital marketing course through Stanford Continuing Studies, offering comprehensive training in today's most critical marketing channels. The ten-week course beginning January 12, 2026, will provide practical lessons in search engine optimization, social media marketing, content marketing, online advertising, and AI tools for marketers. Dr. McDonald emphasized that the post-holiday period represents an ideal time for businesses to strengthen their digital marketing foundations through this structured program.

The course features five core focus areas designed to provide comprehensive digital marketing education. Social media marketing components cover strategies for navigating major platforms including Facebook, Instagram, X (formerly Twitter), and LinkedIn with emphasis on content development, behavior analysis, and community building. Search engine optimization instruction encompasses on-page, off-page, and technical SEO while exploring its relationship with content marketing. Participants can learn more about the course structure at https://jasonmcdonald.org/.

Content marketing modules explore storytelling techniques across various formats including blogs, podcasts, webinars, and ebooks to effectively engage audiences and drive conversions. Online advertising sections cover best practices for pay-per-click campaigns, display advertising, and paid social media with focus on targeting strategies, budgeting, and return on investment measurement. The AI for marketers component teaches participants to leverage the latest artificial intelligence tools to improve efficiency, personalization, and content creation capabilities.

Students develop an original digital marketing plan integrating strategy and tactics across all channels, preparing them for real-world success in the rapidly evolving digital marketing industry. The course format includes 2.5 hours of live video instruction weekly, office hours, quizzes, and practical projects. Classes meet Tuesday evenings from 6:00 to 7:30 pm Pacific Time with recordings available for international participants. Enrollment opens December 1, 2025, for the January 2026 session.

In today's competitive market, businesses that neglect essential digital marketing channels risk significant competitive disadvantage. Search engine optimization ensures business visibility when customers actively search for products or services, while social media marketing extends that visibility by shaping brand reputation and driving customer engagement. Google Ads provides precise, high-intent reach that cuts through digital noise, making these channels collectively essential for sustainable business growth. Businesses investing in comprehensive digital marketing training gain measurable advantages in customer acquisition and retention.