Study Shows Non-U.S. Manufacturers Dominate Search for Nicotine Pouch Production

The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report from eCig One reveals significant disparities between market revenue and search visibility in the nicotine pouch manufacturing sector. According to the study, North America generates 78.4% of the industry's $5.39 billion in revenue as of 2025, yet non-U.S. manufacturers control 75% of modeled search visibility for white-label production queries. This indicates that while U.S. demand drives the market, most search-driven business-to-business leads for manufacturing contracts flow to overseas companies.

The report analyzed 29 nicotine pouch makers across 14 high-intent commercial keywords using a click-through-rate-weighted visibility model to determine which factories are likely to receive the highest share of search-driven leads from brands planning to outsource manufacturing. Six manufacturers capture 76% of all U.S. search-based demand for outsourced nicotine pouch manufacturing, with only two of the top 29 contract manufacturers by U.S. search visibility being based in the United States. The current visibility leaders are NicoKickers.com (24.9%), DLYMFG.com (15.5%), and TJPLabs.com (13.4%).

Jason Artman, founder of eCig One and author of the report, described this as "one of the most lightly defended B2B search landscapes we've analyzed in a regulated consumer category." He noted that "the data suggests that we'll see heavier investments in this sector as well-funded players move in to address the lack of U.S.-based manufacturing." This analysis points to a significant opportunity for domestic manufacturers to capture more of the search-driven demand that currently flows to international competitors.

The full report including all raw data and charts is available at https://ecigone.com/featured/nicotine-pouch-manufacturers-market-report/. The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report includes a visibility-based market share table for all 29 contract manufacturers captured in the study, competitive gap and quadrant analysis, keyword dependence and volatility monitoring, sensitivity scenarios, and industry forecasts for 2026 and 2027. These findings have important implications for manufacturers seeking to enter or expand in the nicotine pouch market, particularly those based in the United States who could potentially capture more of the search-driven demand that currently benefits international competitors.