SUCCESS® Unveils Weekly Bestseller Lists, Highlighting Shift Towards Practical Skills and Diverse Leadership Voices

SUCCESS®, a leading platform for personal and professional growth, has released its weekly bestseller lists for the week ending October 18, 2024, showcasing the most influential books across eight categories. The lists, which cover Business, Marketing, Leadership, Entrepreneurship, Money, Personal Development, General Non-Fiction, and Women In Leadership, offer valuable insights into the current trends shaping success-oriented literature.

Kerrie Lee Brown, vice president of media of SUCCESS® Enterprises and editor-in-chief of SUCCESS® magazine, notes a significant shift towards practical skill development and authentic leadership, with a particular emphasis on diverse voices and perspectives. This trend is evident across multiple categories, indicating a broader transformation in how readers approach personal and professional growth.

One of the most notable developments is the breakthrough performance of Lauren Wesley Wilson's 'What Do You Need?' which has achieved record-breaking sales of 11,000 units. The book's success across multiple categories, including Business and Non-Fiction, signals a growing acceptance and demand for inclusive leadership perspectives. This trend is further reinforced by the strong performance of other diverse voices, such as Ketanji Brown Jackson's 'Lovely One' in the Non-Fiction category.

The lists also highlight a growing interest in applying rigorous, tested approaches to personal and professional development. Eric Potterat's 'Learned Excellence,' which brings proven military psychological principles to mainstream business and leadership, has made an impressive debut across multiple categories. This success suggests that readers are increasingly seeking evidence-based strategies for achieving excellence in their personal and professional lives.

In the financial realm, the continued dominance of Mark Matson's 'Experiencing the American Dream' alongside new entries like 'Cryptodad' and 'Financial Literacy for All' indicates an evolving landscape of financial education. These titles suggest a broadening definition of financial success and a growing emphasis on making financial knowledge more accessible to diverse audiences.

The success of practical guides such as 'The Plan' by Kendra J. Adachi and 'Everyday Business Storytelling' by Janine Kurnoff and Lee Lazarus reflects a shift towards implementation-focused literature. This trend suggests that readers are increasingly looking for books that bridge the gap between theoretical knowledge and practical application, seeking actionable insights that can be immediately applied to their lives and careers.

Mental health awareness continues to be a significant theme across categories. Jonathan Haidt's 'The Anxious Generation' maintains its influence in the Personal Development category, while the inclusion of titles like 'Heal Your Gut, Save Your Brain' by Partha Nandi in the same list points to a growing integration of mental health considerations across different domains of life and work.

The SUCCESS® Bestseller Lists serve as a barometer for the evolving landscape of personal and professional development literature. The current trends indicate a market that values diverse perspectives, practical wisdom, and holistic approaches to success. As readers continue to seek out books that offer both inspiration and actionable strategies, publishers and authors may need to adapt their offerings to meet this demand for inclusive, evidence-based, and immediately applicable content.

For industry professionals, these trends highlight opportunities to develop content that addresses the growing interest in diverse leadership voices, practical skill development, and integrated approaches to personal and professional growth. The success of books that bridge traditional categories also suggests a market receptive to interdisciplinary approaches to success and well-being.

As the personal and professional development landscape continues to evolve, the SUCCESS® Bestseller Lists will remain a valuable resource for tracking the ideas and authors shaping the conversation around success in the 21st century. The current trends suggest a readership that is increasingly sophisticated, diverse, and eager for practical wisdom that can be applied to the complex challenges of modern life and work.