Surcheros Recognized as One of the Nation's Fastest Growing Emerging Chains
August 12th, 2025 7:00 AM
By: Newsworthy Staff
Surcheros has been named to Nation's Restaurant News' 100 Under 100 list, highlighting its rapid growth and expansion across the Southeast.

Surcheros, a Tex-Mex inspired restaurant chain known for its bold flavors and Southern hospitality, has been recognized as one of the nation's fastest-growing emerging chains by Nation's Restaurant News. The brand secured a spot on the prestigious 100 Under 100 list, which celebrates restaurant brands with fewer than 100 units that have demonstrated significant unit growth from 2023 to 2024. With a 34.6% year-over-year unit growth, Surcheros ended the year with 35 locations across six states, showcasing its rapid expansion and appeal in the competitive restaurant industry.
The recognition underscores Surcheros' successful strategy of focusing on franchisee support, operational innovation, and guest-centric upgrades. The brand's commitment to its roots and community has not only fueled its growth but also attracted a loyal customer base and strong interest from potential franchise partners. With six new openings already in 2025 and plans for a total of 12 new units by the end of the year, including a second location in Tennessee, Surcheros is on a clear path to continued expansion and success.
Luke Christian, Founder and CEO of Surcheros, attributes the brand's growth to its unwavering commitment to community and connection. This philosophy has guided Surcheros through its expansion across Georgia, Florida, South Carolina, and neighboring states, where it has not only opened new locations but also launched a redesigned mobile app to enhance customer experience and strengthened community partnerships. These efforts have earned Surcheros additional accolades, including a place on Fast Casual's 2025 Top 100 Movers & Shakers list, further cementing its reputation as a rising star in the fast-casual dining sector.
Jake Philpotts, Vice President of Business Development & Franchise Relations, highlights the collective effort of the Surcheros team and franchisees in achieving this milestone. The recognition from Nation's Restaurant News is a testament to the brand's energy, alignment, and shared vision for the future. As Surcheros continues to expand, it remains focused on delivering bold flavors and meaningful service, building on a foundation that has already proven successful in attracting both loyal guests and new franchise partners. For more information on Surcheros and its franchise opportunities, visit https://www.surcheros.com/franchising.
Source Statement
This news article relied primarily on a press release disributed by 24-7 Press Release. You can read the source press release here,
