TenCate Launches National Campaign for Pivot Performance Turf with Hands-On Field Demonstrations

TenCate has initiated a comprehensive national campaign centered around Pivot Performance Turf, featuring hands-on field events that allow athletic directors, coaches, and municipal decision-makers to experience the product firsthand. The campaign includes Pivot Field Days, where participants can test the turf while biometric sensors track athletic movements, demonstrating how the synthetic surface mimics natural grass performance. According to Dr. Colin Young, Global Director of R&D at TenCate, this direct experience provides invaluable confirmation of the turf's grass-like playability supported by real-time data.

The initiative extends beyond physical demonstrations to include digital education and national advertising, targeting coaches, athletic directors, architects, and municipal leaders nationwide. A key component is the expansion of the https://www.playingforkeeps.com website, which serves as a digital hub offering product comparisons, specifications, warranty details, and case studies from educational institutions. The site provides comprehensive resources for evaluating the technology, including myth-versus-fact materials and testimonials from athletes and coaches who have used Pivot fields.

Pivot Performance Turf represents significant advancements in synthetic turf technology, developed through years of research at TenCate's Center for Turf Innovation. The product eliminates the need for performance infill, reducing plastic shedding by up to 99% and removing black rubber pellets from the system. It offers up to 50% longer lifespan than conventional turf systems, higher fiber density for a more natural grass-like surface, and meets stringent environmental and safety standards including California Proposition 65 requirements and FIFA, NCAA, and NFL testing criteria.

Joe Fields, President and CEO of TenCate Americas, emphasized that the campaign allows decision-makers to see Pivot's advantages directly, combining the playability of natural grass with the durability and reliability of advanced synthetic turf. The product is backed by an industry-first 12-year warranty and is regionally recyclable at the end of its lifecycle, addressing growing concerns about sustainability in sports facility management. This national effort aims to redefine expectations for synthetic turf by demonstrating how technological innovation can bridge the gap between natural grass performance and synthetic durability.