The Dairy Alliance Partners with Country Artist Maddox Batson for Regional Sweepstakes Promoting Dairy Industry

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched two exclusive sweepstakes in North Carolina and Tennessee featuring rising country artist Maddox Batson. The initiatives aim to bring fans closer to the music scene while highlighting the connection between dairy, community, and sustainable nutrition across the region.

The Meet Maddox in North Carolina: VIP Experience Sweepstakes will award up to four winners, each receiving two tickets to Maddox Batson's I Need A Truck Tour and backstage access to meet the artist at the Fillmore in Charlotte, NC, on September 27, 2025. Each prize holds a value of $119, providing winners with a unique opportunity to engage directly with the performing artist.

Simultaneously, The Tennessee Turn Up: Win Floor Seats to Maddox Batson Sweepstakes offers fans the chance to win two floor seat tickets to Lainey Wilson's Whirlwind World Tour with support from Maddox Batson at Bridgestone Arena in Nashville on October 2, 2025. This prize holds a value of $1,369, with two additional winners receiving autographed Maddox Batson posters.

Farrah Newberry, CEO of The Dairy Alliance, emphasized the significance of this partnership, stating that Maddox Batson has actively championed the organization's mission to spread awareness about dairy's role in sustainable nutrition across the Southeast. These sweepstakes celebrate the strong connection between dairy, music, and community while creating unforgettable experiences for fans.

Entry is open to residents of Alabama, Georgia, South Carolina, Kentucky, Mississippi, North Carolina, Tennessee, or Virginia who are at least 15 years of age. Participants can enter either sweepstakes via Instagram by liking, commenting, and submitting an entry form, or by mailing a completed postcard to The Dairy Alliance. Both sweepstakes remain open for entries through September 15, 2025 at 11:59 p.m. ET.

For complete sweepstakes rules and entry details, participants can visit https://thedairyalliance.com/official-sweepstakes-rules#maddox-NC-2025 and https://thedairyalliance.com/official-sweepstakes-rules#maddox-TN-2025. Additional information about The Dairy Alliance's initiatives and mission is available at https://thedairyalliance.com.

The sweepstakes represent a strategic approach to community engagement, using popular music culture as a vehicle to promote awareness about the dairy industry's contributions to sustainable nutrition and support for Southeast dairy farm families. This initiative demonstrates how agricultural organizations can effectively leverage cultural partnerships to reach broader audiences and communicate their message through accessible, entertainment-based platforms.