The Dairy Alliance to Provide Nutritional Support at 2025 VHSL Football Championships

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, will provide nutrient-rich real dairy milk and branded items to attendees at the 2025 Virginia High School League Football Championships. The organization plans to be present at the Class 5 and Class 6 championship games on December 13, 2025, at James Madison University, offering support through its Milk's Got Game® campaign. This initiative focuses on delivering dairy milk that aids in strength, energy, and recovery for athletes, with each serving containing complete, high-quality protein for muscle building, natural electrolytes for hydration, and carbohydrates for energy replenishment after intense activity.

Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, emphasized the importance of real dairy milk for athletic performance, stating it meets the demands of strength, stamina, and fast recovery. The organization aims to support all athletes by providing a simple, powerful fuel that fits into daily routines, from breakfast to post-game recovery. Throughout the championship day, fans and families will have the opportunity to interact with The Dairy Alliance team, sample real dairy milk, and learn about its benefits for active lifestyles, thereby promoting dairy's role in health and wellness.

By bringing performance-focused fuel directly to the championship weekend, The Dairy Alliance reinforces its longstanding partnership with VHSL, supporting athletes who strive for endurance, power, and peak performance. Ty Gafford, VHSL Executive Director, expressed gratitude for the continued partnership, noting that The Dairy Alliance's involvement reflects a shared dedication to the growth, health, and success of high school sports across Virginia. This event is part of a broader effort by The Dairy Alliance to support athletes of all ages through various initiatives and sponsorships.

Throughout the year, The Dairy Alliance engages with athletes through its Milk's Got Game® campaign, partnering with collegiate and high school athletes to promote the benefits of real dairy milk. Additional support includes major race sponsorships across the Southeast, such as the Atlanta Journal-Constitution Peachtree Road Race, Rock n Roll Nashville, and Cooper City Bridge Run. For more information about The Dairy Alliance, visit https://thedairyalliance.com. This involvement at the VHSL championships underscores the organization's commitment to fostering health and performance in sports communities, leveraging dairy as a key nutritional resource.