TiiCKER Study Reveals Shareholder Perks' Potential to Boost Investor Engagement and Company Value

A new study conducted by fintech firm TiiCKER has uncovered compelling evidence that shareholder perks can significantly influence investor behavior and potentially drive long-term value for companies. The survey, carried out by market research firm The Harris Poll, involved 2,073 adults and over 950 individual investors, revealing insights that could reshape how companies approach investor relations.

The study found that 78% of retail investors are more likely to purchase stock in a company offering shareholder perks compared to one that doesn't. This preference for perks exists despite low awareness among investors, with only 35% knowing of publicly traded companies that offer such benefits to shareholders.

Perhaps more importantly, the research indicates that shareholder perks can encourage long-term investment. Four out of ten investors surveyed stated they would hold shares longer if they qualified for perks, while nearly half said they would extend their holding period if perks improved based on the duration of shareholding. This finding is particularly significant given previous research by FCLT Global, which suggests that companies with a substantial long-term shareholder base tend to experience positive outcomes, including higher returns on invested capital and greater allocation toward value-creating investments like R&D.

The TiiCKER study also revealed a strong correlation between shareholder perks and proxy voting participation. An impressive 76% of investors reported they would be more likely to vote their proxy if they received shareholder perks or product discounts. This increased engagement can benefit companies by helping them capture information more efficiently while giving investors a greater voice in company decisions.

Furthermore, the survey found that shareholder perks can boost investor confidence in company management. Nearly three-quarters (73%) of respondents said receiving a shareholder perk would increase their confidence in the company's management team.

The findings come at a time of growing retail investor participation in the stock market. Despite economic uncertainties, consumer confidence remains relatively strong, with many individuals continuing to view the stock market as a means to achieve their financial goals. The survey reveals that nearly half of U.S. adults own shares in a publicly traded company, with a significant portion actively seeking new stocks to purchase.

Interestingly, the study also suggests that shareholder perks could attract new investors to the market. Half of the non-investors surveyed indicated they would be likely to buy stock if it was a brand they love or if they received a shareholder perk.

TiiCKER's approach to shareholder loyalty extends beyond large consumer brands. The company can design tailored programs for businesses of all sizes and industries, from Fortune 500 companies to microcap entities like Kolibri Global Energy, Inc. These programs aim to strengthen the bond between companies and their investors, potentially driving both brand loyalty and shareholder value.

As companies seek innovative ways to improve investor relations and drive long-term value, TiiCKER's platform offers a unique solution. By leveraging shareholder perks, companies may be able to attract new investors, encourage longer-term holding, increase proxy voting participation, and ultimately foster deeper connections with their shareholder base.