Tivoly Group Launches B2B Commerce Platforms on Intershop, Enhancing Customer Self-Service

Intershop announced the successful launch of two B2B e-commerce platforms for the Tivoly Group, delivered in collaboration with integration partner AlephFront. The platforms, tivoly.com and peugeot-outils-pro.com, are built on the Intershop Commerce Platform, establishing a unified and scalable foundation for the Tivoly Group's digital B2B operations. This project also marks the official launch of AlephFront, a dedicated subsidiary of Aleph Archives focused exclusively on Intershop B2B integration.

“Our goal was to create a consistent and future-ready digital experience for our professional customers across both Tivoly and Peugeot Outils Professionnels,” said Alexandre Keramidas, Chief Strategy & Marketing Officer at Tivoly Group. “Thanks to Intershop and AlephFront, we now have a robust and scalable platform in place that improves customer self-service today and gives us the flexibility to expand our digital capabilities going forward.”

The initiative was driven by the need to modernize the digital experience for two distinct professional audiences while consolidating systems and processes behind the scenes. Previously, the Tivoly Group faced fragmented customer journeys, limited self-service capabilities, and, for Peugeot Outils Professionnels, no structured after-sales workflow. The new platforms provide streamlined catalog browsing and management, self-service capabilities for B2B customers such as quote requests, and seamless integration with the Infor M3 ERP system. For Peugeot Outils Professionnels, the solution also includes a fully digitized after-sales and claims process, supported by the Intershop Claims Service (ICS), a module developed by AlephFront to manage service and claims workflows end to end.

“B2B companies need commerce platforms that can handle complexity while remaining flexible and scalable,” said Markus Dranert, CEO of Intershop. “This project highlights how Intershop enables organizations like Tivoly to unify their digital operations and continuously evolve their customer experience.” Implementation was led by AlephFront, leveraging the Aleph Accelerator, a proprietary framework integrated with Intershop Commerce Management (ICM). This approach reduced onboarding and ramp-up time, enabling a faster path to production. “With AlephFront, we are creating a dedicated unit focused entirely on Intershop B2B integration,” said Younes Hafri, CTO and Founder of Aleph Archives. “By combining deep platform expertise with our Aleph Accelerator, we are able to deliver complex commerce projects faster and extend them with specialized capabilities such as after-sales workflows.”

Both platforms are live in production and have been enhanced through successive releases, including SEO optimization, iterative improvements to after-sales capabilities, and expanded API integration with Infor M3. The Tivoly Group showcased both platforms at Eisenwarenmesse 2026 in Cologne, where the new digital experience was well received by the professional B2B audience. The launch lays the groundwork for further expansion, with the next phase introducing transactional capabilities such as online ordering and checkout. The platform architecture supports future expansion across additional brands, markets, and services, enabling a scalable, long-term digital commerce strategy.