Toblerone and Swarovski Create Crystal Bar for Charity Auction

Toblerone has announced "The Ultimate Gift," a collaboration with Swarovski to produce limited-edition crystal replicas of its iconic chocolate bar. The Toblerone Crystal Bar crafted by Swarovski will be auctioned at airports worldwide from July 1 to July 31, 2026, with all proceeds benefiting local charities.

The crystal bar, modeled on the original Toblerone chocolate bar, is manufactured in Austria and weighs 851 grams, measuring 305 millimeters in length. Each bar features 546 individually cut facets and requires 140 hours of development and 65 hours of handcrafted production. The bars are individually numbered and certified.

Iain Livingston, President of Toblerone & World Travel Retail, stated: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously."

The auction is open to travelers at participating airports—Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich—as well as online via the auction site. Each airport's auction supports its own established charity partner, with 100% of winning bids donated to those organizations. More information on the charities is available here.

In addition, Toblerone is launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail stores during the campaign. The box contains a Milk Toblerone bar.

The collaboration highlights the shared heritage of Toblerone, founded in Switzerland in 1908, and Swarovski, founded in Austria in 1895. Both brands emphasize quality and craftsmanship. Swarovski's expertise in crystal cutting brings new brilliance to Toblerone's triangular shape, a design recognized worldwide.

The Toblerone Crystal Bar crafted by Swarovski represents a fusion of confectionery and luxury, aiming to raise funds for charitable causes while offering a unique collector's item. The auction runs through July 31, 2026.