tonies Extends CEO Tobias Wann's Contract Through 2029 to Lead Next Phase of Global Growth

The Supervisory Board of tonies SE, the globally leading interactive audio platform for children, has extended Tobias Wann's mandate as Chief Executive Officer through the end of 2029. Wann, who took office on 1 January 2024, has driven a period of record profitable growth and strategic evolution as the company scaled internationally. The extension, announced on June 9, 2026, underscores the board's confidence in his leadership as tonies enters its next phase of growth.

Christian Bailly, Chairman of the Supervisory Board of tonies, stated: 'In less than two and a half years, Tobias Wann has led tonies' evolution from category creator to global champion. His ability to set clear priorities, build a scalable organisation, and assemble the right team has produced outstanding results – all delivered in the midst of a volatile macro environment.' The Toniebox 2 launch opened tonies' next era of product innovation, and the board believes Wann is the right leader for that chapter.

Under Wann's leadership, tonies increased group revenue from EUR 361 million (FY 2023) to EUR 630 million (FY 2025), while more than doubling the adjusted EBITDA margin from 4.0% to 8.6%. The period was defined by the launch of Toniebox 2, the most significant product innovation in the company's history, and rapid global expansion, with international revenues now making up two-thirds of total sales. Milestone achievements include growing North America into tonies' biggest market, a highly successful launch in Australia and New Zealand, and the company's promotion to the SDAX segment of the Frankfurt Stock Exchange in December 2025.

Tobias Wann commented: 'The past two and a half years were about building an ecosystem to pursue tonies' strategic opportunity at scale. Now, we are focused on evolving tonies into a global icon, with ambition and commitment. The need we meet – a way for children to explore, play and grow independently – is only getting more important, and we are better positioned than ever to grow and lead the category our founders created.'

tonies also expanded its Management Board with appointments including Ginny McCormick as Chief Experience Officer, Christoph Frehsee as Chief Revenue Officer, and Hansjorg Muller as Chief Financial Officer. For fiscal year 2026, the company expects group revenue growth of more than 20% (in constant currency) to EUR 760 million, North America revenue growth of more than 30%, and an adjusted EBITDA margin of 9 to 11%. tonies will hold its first Capital Markets Day at London's Science Museum on June 18, 2026, with options to attend in-person or virtually.

tonies' interactive audio platform, centered around Toniebox 2, offers a portfolio of around 1,500 Tonies figurines and about 20 Tonieplay games, with over 3,500 digital titles via mytonies. The company has sold approximately 12.2 million Tonieboxes and over 165 million Tonies worldwide, with children engaging for about 280 minutes per week. tonies employs more than 630 people and is listed in the SDAX segment of the Frankfurt Stock Exchange. The extension of Wann's contract signals a commitment to sustained growth and innovation in the children's audio market.