Triangle Fragrance Enhances Formulations and Launches 50ml Editions

Triangle Fragrance has announced significant formulation enhancements with the launch of new 50ml editions of its signature scents. The American luxury fragrance brand, known for its transparency and authenticity, has elevated FREEDOM, The Official Fragrance of the United States, to a parfum with an increased oil concentration of 22%, up from 18%. This unisex fragrance features opening notes of orange, tangerine, and pineapple, anchored with its renowned, long-lasting campfire accord.

The men's fragrance ENERGY also received a formulation boost, with its oil concentration rising from 18% to 19%, offering more richness and intensity. In keeping with the brand's clean luxury commitment, Triangle Fragrance has fully eliminated BHT, an antioxidant previously used in trace amounts. Moving forward, no products will contain this ingredient, aligning with consumer demand for cleaner beauty products.

Magda Khalifa, Founder of Triangle Fragrance and a post-9/11 U.S. Army combat veteran, emphasized the brand's appeal to younger consumers. "Gen Z and Gen A don't want to wear their parents' fragrances - they want their own brands that reflect their values," Khalifa stated. "That is why Triangle Fragrance continues to resonate with younger generations, through its modern luxury, transparency, and unapologetically American authenticity."

Founded in 2020, Triangle Fragrance leads the way as an industry disruptor of the luxury fragrance market, with 100% ingredient-transparency and international cruelty-free certification by Leaping Bunny Program. The brand represents a shift in the fragrance industry toward greater transparency and ethical production practices. For more information about the brand and its products, visit https://trianglefragrance.com.

The luxury brand maintains its position as an industry disruptor as the first 100% ingredient-transparent luxury scent collection and is also vegan-friendly and cruelty-free, certified by Leaping Bunny Program. The clean beauty scents are made without parabens, sulfates, phthalates, mineral oil, or dyes, reflecting evolving consumer preferences for safer, more transparent personal care products.