Truista Coffee Launches with Doctor-Recommended 'Clean Coffee' Standard and Batch-Level Lab Verification

Truista Coffee, an organic coffee brand built on transparency and third-party verification, has officially launched nationwide. The company's first production release took place on September 29, 2025, National Coffee Day. The brand's development began after founder Jason Tebeau, a biohacker and founder of Da Vinci Medical, was motivated by personal experience and subsequent research into coffee contaminants. Scientific research shows that acrylamide forms during the roasting of coffee beans, particularly in the early stages, and is classified as a probable human carcinogen based on animal studies. Coffee can also contain mycotoxins produced by certain fungi, identified as a global food-safety concern in coffee supply chains.

This led Tebeau to partner with Joey Chase, a globally recognized coffee expert with over two decades of experience sourcing beans across Central and South America, Africa, and other major regions. Chase is the creator of the Chasing Coffee travel series. Together, they built a company grounded in craft and science, resulting in Truista Coffee. The brand focuses on direct farm sourcing and a proprietary process designed to reduce unwanted compounds while preserving flavor and antioxidants.

The company's approach includes organic sourcing from trusted farms, a patent-pending fermentation designed to reduce acrylamide formation, and pre-roast screening for mold, mycotoxins, heavy metals, pesticides, and herbicides. It also involves post-roast screening for acrylamide, roast profiles engineered to minimize harmful compounds, and third-party laboratory verification on every production batch. Every bag features a QR code linking directly to batch-specific lab results, providing full transparency. Many coffee brands use terms like "clean" or "toxin-free" without providing batch-level data, but Truista positions itself as an organic coffee brand built around verifiable transparency. The company's philosophy, inspired by a lesson from the founder's father to do things better than anyone else, shaped it into a mission to deliver purity, precision, and accountability in every cup.