tZERO Launches Regulated Private Marketplace for Web3 Secondary Assets

tZERO Group, Inc., a blockchain-powered multi-asset infrastructure innovator, announced the launch of its private marketplace for secondary trading of private, illiquid Web3 assets. The platform enables institutional buyers and sellers to transact in assets such as locked tokens, private equity in crypto-native companies, Simple Agreements for Future Equity (SAFEs), and Simple Agreements for Future Tokens (SAFTs) through a compliant, U.S.-based environment designed to improve execution certainty and accelerate deal timelines. Built for venture capital firms, digital asset funds, and qualified institutional participants, the marketplace introduces structured secondary liquidity to an asset class that has historically relied on fragmented bilateral transactions.

tZERO operates an SEC- and FINRA-regulated broker-dealer, including a special purpose broker-dealer for secure on-chain custody of digital assets. The marketplace offers participants two execution pathways: traditional OTC brokerage and a differentiated blind auction model designed to enhance price discovery. Under the auction model, investors submit private Indications of Interest specifying price and quantity while sellers define terms including duration and reserve price, with allocations made using a price-time priority methodology. Participants may also elect all-or-none parameters to avoid partial fills, providing flexibility in transaction execution while allowing sellers to aggregate market demand within defined timeframes.

Alan Konevsky, CEO of tZERO, stated that the initial focus with this asset class is on secondary liquidity and launching a fully regulated, licensed private marketplace for trading private and traditionally illiquid Web3 assets. The platform is purpose-built for institutional buyers and sellers and provides high-touch execution support alongside multiple price discovery options. Mike Diedrichs, Head of Sales at tZERO, added that strong demand exists from institutional investors and venture funds for structured liquidity in Web3 secondaries—a gap the market has not been able to fill in a regulated way. This launch positions tZERO as a leading venue for institutions requiring transparency, compliance, and execution certainty in navigating this rapidly expanding asset class.

The launch represents a step toward expanding institutional infrastructure for digital private markets by introducing structured liquidity pathways for venture portfolios. tZERO Digital Asset Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC, serving as the broker-dealer custodian of all digital asset securities offered on tZERO's online brokerage platform. More information about tZERO Digital Asset Securities may be found on FINRA's BrokerCheck. tZERO Securities, LLC operates the tZERO Securities ATS, with additional information available through the same regulatory portal. The company's broader offerings can be explored at www.tzero.com.