tZERO Launches Secondary Trading for buybuy BABY Token, Advancing Tokenized IP Assets

tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) – the buybuy BABY® Intellectual Property Token – is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.

The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.

The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.

“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”

Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.

The move is significant because it represents a key step in the maturation of digital asset securities, moving beyond the initial fundraising stage to offer investors a regulated secondary market. This development could pave the way for more companies to tokenize unconventional assets, such as intellectual property, and provide a template for how such assets can be traded in compliance with securities regulations.

Eligible investors can learn more and access trading on the tZERO platform. However, as with any investment, digital asset securities carry risks, including potential lack of liquidity, price volatility, and the possibility of loss of principal. Investors should carefully consider their financial situation and risk tolerance before participating.

tZERO Group, Inc. and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets. They offer institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology and make such equity available for trading on an alternative trading system. tZERO, through its broker-dealer subsidiaries, democratizes access to private assets by providing a simple, automated, and efficient trading venue to broker-dealers, institutions, and investors.

This announcement underscores the growing trend of tokenizing real-world assets and integrating them into regulated financial markets. As the blockchain ecosystem evolves, the ability to trade previously illiquid assets like intellectual property on compliant platforms could open new avenues for investment and value creation.