Veteran Couple Opens The Red Chickz Franchise in Woodland, Aiming to Build Generational Wealth

The newest The Red Chickz franchise location will be owned by husband-and-wife duo, Danny and Kathy Lisath, both veterans who met during their military service. The Lisaths were seeking a business concept that would enable them to own their own enterprise and build generational wealth for their family, ultimately selecting The Red Chickz for its alignment with their values and community-driven approach. When asked about their decision-making process, they explained that The Red Chickz stood out immediately due to its high-quality food, fun atmosphere, and family-oriented brand identity, noting the hands-on support from the corporate team as a key factor in their choice.

Franchising presented initial challenges, particularly the leap of faith required to navigate financing, construction, and permits. However, the couple recognized that there is never a perfect time to start a business and decided to move forward after years of contemplation. Their primary goal extends beyond financial stability to creating a legacy that demonstrates hard work, faith, and perseverance to their children. Additionally, they emphasized the importance of giving back to the community by creating jobs, offering growth opportunities for their team, and building lasting relationships.

Their military background provided essential skills for business ownership, including discipline, teamwork, and resilience. These attributes, honed during their time in the U.S. Army, translate directly into managing a restaurant, where leading from the front and adapting to unforeseen circumstances are daily necessities. Looking ahead, the Lisaths plan to expand into surrounding areas such as Davis, Vacaville, or Roseville once their Woodland location is firmly established, aiming for strategic growth that prioritizes a strong foundation.

The most rewarding aspect of their journey so far has been witnessing the culmination of their efforts, from construction to training their initial team and seeing customers enjoy the food for the first time. They hope their Woodland store will bring a taste of Nashville to Northern California while fostering a fun, family-friendly environment where locals can relax and connect. Community involvement is a cornerstone of their approach, with plans to partner with local schools, sports teams, and host events like Friends & Family Night and grand opening giveaways. Their commitment to the community is further demonstrated through their membership in the Woodland Chamber of Commerce, as detailed in their press release on https://citybiz.com.