Veteran Entrepreneurs Bring Sports-Science Fitness to Coeur d'Alene with D1 Training Expansion

D1 Training has opened a new fitness facility in Coeur d'Alene at 8632 N Government Way, bringing sports-science backed athletic training to the community through veteran entrepreneurs Richard Smith and Kyle Parkinson. The facility employs certified trainers using a regimen based on five core athletic tenets to help people of all ages achieve their sport and fitness goals, addressing what Smith identified as a lack of structured, science-based training for young athletes in the area.

The new location joins a growing network of D1 Training facilities across the nation, with more than 100 performance centers open and over 100 additional locations in various stages of development. The brand's expansion strategy focuses on franchising to business builders, former athletes, and entrepreneurs who share a passion for fitness and youth sports. This growth reflects the increasing demand for evidence-based athletic training programs that cater to both youth development and adult fitness.

The Coeur d'Alene facility features cutting-edge equipment including first-class turf, a glass garage door, and parent viewing areas, all designed with intentionality and excellence. The training programs are divided into four age-based categories: Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), and D1 Adult. Each program incorporates the five athletic-based tenets of dynamic warm-up, performance, strength program, core and conditioning, and cool down.

Beyond group workouts, D1 Training offers group, semi-private, and one-on-one training with world-class coaches, providing comprehensive fitness solutions for the community. The facility's leadership team includes General Manager Jake McNitt, strength coach JJ Njoku, and Assistant General Manager McKaylee Sloane, all bringing local expertise and athletic backgrounds to their roles. This local talent pool ensures the facility remains connected to community needs while maintaining the high standards of the D1 Training system.

The opening represents significant implications for youth athletic development in the region, providing access to professional-level training previously unavailable. For more information about the programs and training philosophy, visit https://www.d1training.com/cda/. The facility's approach to whole-body training without fads or shortcuts aligns with growing consumer demand for evidence-based fitness solutions that produce measurable results.