Vote Like A Texan Initiative Launches Statewide Platform for Candidate Interviews

The Vote Like A Texan media initiative has officially launched statewide alongside hundreds of Texas candidates entering races across the state. Hosted by Justin McKenzie of The Building Texas Show, this election-year platform is now open for candidates to schedule virtual interviews that will be distributed nationally and optimized for voter search and discovery. McKenzie emphasized the importance of direct communication between candidates and voters as Texas communities grow and local governments make decisions impacting daily life.

McKenzie identified an opportunity to create a platform where every candidate from local offices to statewide positions can share their message in a searchable format that voters can easily find whether they're using ChatGPT, AI tools, or Google. The initiative provides candidates with a dedicated virtual podcast episode and a supporting press release, helping them articulate their vision in their own words. Each episode is structured to be discoverable, ensuring that when Texans search for information about local races or candidates, they'll find clear, thoughtful interviews designed to inform and inspire participation.

Through years of traveling Texas and interviewing leaders on The Building Texas Show, McKenzie observed a clear and growing need for accessible, trustworthy information about the people making decisions in Texas communities. The Building Texas Show has established itself through wide-ranging conversations with elected officials, business leaders, and remarkable Texans shaping the state's future. This experience informed the development of Vote Like A Texan, which maintains a straightforward mission to educate, inform, and encourage Texans to vote in primaries, run-offs, and November elections.

The platform's search optimization represents a significant development in political communication, particularly as voters increasingly rely on digital tools for election information. By making candidate interviews easily discoverable through various search platforms including Google, the initiative addresses the challenge of voter access to candidate information in an increasingly digital landscape. This approach could potentially reshape how Texas voters engage with political candidates, moving beyond traditional campaign materials to direct, searchable conversations that allow candidates to present their platforms in their own words.

The timing of this launch coincides with hundreds of Texas candidates entering races across the state, creating immediate relevance for the 2025 election cycle. As school boards set priorities and city councils vote on ordinances that impact daily life, the availability of searchable candidate interviews could influence voter decision-making at multiple levels of government. The national distribution of these interviews extends the platform's reach beyond Texas borders, potentially serving as a model for other states seeking to improve voter access to candidate information through digital optimization and direct communication channels.