VPR Brands Formalizes VPR Ventures to Pursue New Intellectual Property and Strategic Opportunities

VPR Brands, LP (OTCQB: VPRB) announced the formalization of VPR Ventures, an internal strategic initiative designed to allocate available capital toward new intellectual property, brands, products, and strategically aligned businesses. The initiative, disclosed in a press release on July 28, 2026, provides a structured channel for customers, licensees, inventors, and companies to present potential opportunities to VPR.

VPR Ventures formalizes a model previously demonstrated through the company's 2021 acquisition of the Dissim lighter brand and related intellectual property, and its 2023 acquisition of the CartDub trademark and patent-pending technology. Both transactions combined intellectual property, brand development, product commercialization, and ongoing relationships with originating inventors. The initiative leverages VPR's existing capabilities in intellectual-property development, licensing, monetization, commercialization in regulated markets, brand development, and specialty-retail distribution.

Kevin Frija, Chief Executive Officer of VPR Brands, stated, “VPR Ventures formalizes a strategy that has developed through transactions such as Dissim and CartDub and through ideas historically presented by customers, inventors, licensees and business owners. It gives us a structured process for determining whether intellectual property, products, operating businesses and VPR's commercial capabilities can reinforce one another and create long-term value.”

Capital for VPR Ventures may come from operating cash flow, intellectual-property licensing and enforcement income, commercialization proceeds, and other available resources, with no fixed source or percentage dedicated. Each opportunity will be assessed against VPR's operating requirements, liquidity, capital priorities, and risk-adjusted returns. Potential transaction structures include intellectual-property licensing, acquisition or development; secured trade credit and consulting support; warrants, minority equity, or profit participation; distribution, commercialization, or product-development arrangements; and selective strategic acquisitions.

Potential opportunities span existing customers seeking growth capacity, licensees interested in broader relationships, inventors and patent owners, companies with proprietary technologies or brands, and businesses related to VPR's intellectual-property interests. Each opportunity will be evaluated based on financial condition, management, intellectual-property position, strategic fit, legal and regulatory considerations, distribution potential, downside protection, and long-term value creation.

VPR Ventures will focus on opportunities within or adjacent to its customer, licensee, and distribution ecosystem, particularly where VPR has relevant market knowledge, distribution access, or intellectual-property experience. The initiative does not intend to pursue unrelated passive investments or transform VPR into a venture-capital firm. VPR invites interested parties to submit non-confidential overviews via https://vprbrands.com/vpr-ventures/, noting that unsolicited submissions are received on a non-confidential basis.

The initiative is expected to support VPR's core business of consumer-product commercialization, distribution, strategic relationships, and intellectual-property development, licensing, enforcement, and monetization. Forward-looking statements in the release involve risks and uncertainties, and VPR undertakes no obligation to update them except as required by law.