WaveMaker and AT&T Launch TestDrive App to Revolutionize MVNO Service Trials

WaveMaker, Inc., in collaboration with AT&T (NYSE: T), unveiled TestDrive, a white-label try-before-you-buy mobile app developed for MVNOs, consumer brands, influencers and wholesale connectivity enablers. This innovation addresses a critical gap in the mobile service market by providing a streamlined digital channel for service trials. TestDrive offers an intuitive, fully customizable user experience that allows MVNOs to launch in weeks with no coding requirements, potentially accelerating market entry and reducing development costs.

The app enables validated consumers to provide their information with minimal effort and start trialing service by activating an eSIM sent securely to their phones. This frictionless approach could significantly improve conversion rates for MVNOs by removing traditional barriers to service testing. TestDrive is pre-integrated with MVNx APIs from AT&T and leading digital BSS providers, allowing MVNOs to maintain focus on their core competencies of branding, customer relationship management, and trial service arrangements.

Vikram Srivats, Chief Commercial Officer at WaveMaker, emphasized the strategic importance of this development, noting that while the US MVNO market is mature, significant opportunities exist for integrating lifestyle and cultural aspects to unlock brand-driven differentiation. The TestDrive platform serves as an ecosystem enabler for digital-first MVNOs seeking to provide branded, seamless consumer experiences through powerful new digital channels.

William Traylor, Vice President and Head of AT&T's Emerging Business, Product and Platforms, highlighted how this collaboration supports AT&T's strategy to tap new distribution and growth opportunities beyond their branded consumer business. The partnership demonstrates AT&T's commitment to growing a diverse ecosystem of specialists across the digital stack while leveraging America's best 5G network infrastructure.

Built using WaveMaker's modern React Native studio and proprietary AutoCode AI/ML tooling, TestDrive generates pixel-perfect UI from Figma designs without requiring coding expertise. The platform features advanced technical capabilities including a built-in Hermes engine for faster load times, ADA compliance, encrypted communications, and state management for optimal app performance across both Android and iOS ecosystems. This technical sophistication ensures that MVNOs can deliver high-performance trial experiences that accurately represent their service quality and brand standards.