Westerra Credit Union Hosts Colorado Symitar User Group to Drive Industry Innovation

Westerra Credit Union demonstrated its commitment to industry advancement by hosting the Symitar User Group seminar at its Cherry Creek headquarters, bringing together regional financial leaders who utilize the Jack Henry Symitar core system. The peer forum served as a platform for strategic discussions focused on future initiatives that will transform credit union operations and member services. Key topics included leveraging artificial intelligence to improve operational efficiency, engaging with Gen Z and Gen Alpha to increase younger generation memberships, and enhancing technology activations to strengthen members' financial wellness experience.

Nicole Andrushko, vice president of marketing at Westerra Credit Union, emphasized the importance of these collaborative efforts, stating that the exchange creates space for meaningful conversations that lead to greater influence, better solutions, and a stronger collective voice for Symitar-using credit unions. The event represents more than just technical knowledge sharing, serving as a catalyst for connection and innovation within the financial services sector. Kelvin Lui, interim chief information officer at Westerra, highlighted how open dialogue and real-time problem solving foster a more resilient credit union ecosystem that ultimately benefits members and communities through accelerated innovation.

The gathering of Denver-area financial institutions at https://www.westerracu.com reflects a growing trend toward collaborative innovation in the banking industry, particularly among credit unions seeking to maintain competitiveness against larger financial institutions. By sharing best practices and developing collective strategies for technological adoption and generational outreach, participants in the Symitar User Group are positioning themselves to better serve evolving member needs while improving operational efficiencies through shared learning and resource optimization.