Xpansiv Appoints Sales and Marketing Leaders to Drive Energy Transition Market Growth

Xpansiv, the leading infrastructure provider for global energy transition markets, has appointed Kristina Schaefer-Williams as Senior Vice President of Sales and Michael Applebaum as Vice President of Marketing. These strategic appointments come as the company scales its technology infrastructure to support the growing environmental commodities market, which plays a crucial role in facilitating the global transition to cleaner energy systems.

John Melby, CEO of Xpansiv, emphasized the importance of these appointments, stating that both executives bring proven track records in driving growth and market development. Schaefer-Williams brings nearly two decades of sales execution and operational leadership experience from her previous roles at Diligent, a leading governance, risk, and compliance SaaS company, and Thomson Reuters, where she spent nearly 15 years in various sales positions. Her expertise in sales effectiveness and customer relationship management positions her to help Xpansiv surpass revenue expectations while deepening customer relationships in the rapidly evolving energy transition space.

Michael Applebaum brings more than 20 years of experience in technology and energy transition markets, having played key roles at companies including Indigo Ag, Opower, and Tenable. As a five-time go-to-market executive and contributor to two IPOs, Applebaum has demonstrated expertise in helping category leaders create new markets and scale sustainably. At Indigo Ag, he helped scale two business lines and establish the company as the global leader in the soil carbon market, while at Opower, the energy efficiency and demand response pioneer, he built sales strategy and operations that enabled over 50% annual growth with greater visibility and predictability.

The appointments signal Xpansiv's commitment to strengthening its market position as demand for environmental commodities continues to grow. The company's platform enables organizations to manage environmental commodities across their full lifecycle, providing essential infrastructure for carbon markets, renewable energy credits, and other environmental attributes. This infrastructure is critical for companies and governments seeking to meet decarbonization targets and transition to more sustainable energy systems.

Both executives expressed enthusiasm for Xpansiv's mission and the opportunity to contribute to the company's growth. Schaefer-Williams noted that Xpansiv is blazing the path for companies and governments to manage environmental commodities through a platform that delivers value for all market participants. Applebaum emphasized that Xpansiv provides the complete platform for environmental commodities to help organizations create a cleaner, more sustainable world, a mission he is thrilled to advance through elevated go-to-market efforts and broader market awareness.

These leadership appointments come at a pivotal time for environmental markets, as global efforts to address climate change drive increased demand for transparent, efficient trading and management of environmental commodities. Xpansiv's strengthened sales and marketing leadership positions the company to capitalize on this growing market opportunity while supporting the broader energy transition that is essential for meeting global climate goals.