XTEL Expands AI Revenue Management Platform with Perfect Category Acquisition

XTEL has completed its acquisition of Perfect Category, significantly expanding its AI-first revenue management platform with advanced category management and assortment analytics capabilities. This strategic move positions XTEL as one of Europe's fastest-growing unicorns and creates the most comprehensive revenue management solution for global consumer brands. The integration brings together XTEL's existing augmented AI data management, trade promotion management, advanced AI analytics, and retail execution with Perfect Category's category management expertise within a single ecosystem.

The acquisition enables XTEL to offer unparalleled capabilities to its blue-chip client base, which includes global mega brands such as Coca-Cola, Oreo, Heineken, Nespresso, PepsiCo, Mars, and Unilever. These clients will gain immediate value from the unified platform that combines category planning, trade execution, and AI-powered insights into a single workflow. All Perfect Category intellectual property will be integrated into the XTEL platform, allowing both existing and new clients to benefit from enhanced functionality without disruption.

Rob Mullen, CEO of XTEL, emphasized that this acquisition moves the company closer to realizing its vision of an integrated commercial execution engine. The company's strong partnership with Microsoft and Copilot, detailed at https://www.microsoft.com, continues to fuel XTEL's hyper growth, which currently exceeds 50% annually. XTEL manages over €100 billion in annual trade spend through its AI-enabled platform, with the United States representing its largest market.

Backed by Bain Capital and SilverTree Equity, XTEL has demonstrated strong momentum in product innovation and global expansion since becoming a standalone entity in 2023. The company's sustained growth positions it as a disruptor in a multi-billion-dollar global market expected to grow at double-digit annual rates through 2030. Perfect Category, previously part of Kantar Group, brings significant expertise in managing over $600 billion per year in category assortment planning for more than 50 leading global brands and retailers across North America and Europe.

Alberto De Antoni of Bain Capital and Nicholas Theuerkauf of SilverTree Equity noted that Perfect Category represents a perfect fit for XTEL's vision of being the leading revenue management technology platform. The unification of category management and revenue management in a single, AI-powered system redefines how global brands approach their commercial planning and execution strategies. This acquisition reinforces XTEL's mission-critical proposition in a fast-growing, highly complementary segment of the enterprise software market.