YesAsia Holdings Replicates Record Half-Year Results with 23.2% Revenue Growth and 30.0% Net Profit Surge

YesAsia Holdings Limited (2209.HK), a leading e-commerce platform for Asian beauty and lifestyle products, announced its interim results for the six months ended June 30, 2026, reporting record-breaking revenue of US$301.51 million, a 23.2% increase year-on-year. Net profit surged 30.0% to US$18.30 million, with a net profit margin of 6.1%. The company's strong performance highlights its ability to capitalize on the growing global demand for Korean Beauty (K-Beauty) products while effectively navigating geopolitical and supply chain challenges.

The Group's B2C platform, YesStyle, generated US$215.07 million in revenue, up 30.5% and accounting for 71.3% of total revenue. Its offline expansion gained momentum with the opening of its first physical concept store in the San Francisco Bay Area, a strategic move to integrate online and offline experiences. Meanwhile, the B2B platform AsianBeautyWholesale (ABW) contributed US$82.75 million, up 6.2% and representing 27.4% of total revenue.

Gross profit rose 28.2% to US$93.98 million, with gross margin expanding to 31.2%. Operating profit grew 30.1% to US$24.29 million. The company's forward-looking investments in localized and tech-driven logistics infrastructure, including automation technologies like AMRs, helped mitigate freight and fuel cost spikes due to Middle East conflicts. Freight costs as a percentage of revenue dropped to 19.0%, demonstrating robust cost control.

Market diversification played a key role in mitigating geopolitical risks. The US, the Group's largest market, absorbed tariff shocks and delivered progressive improvement, with revenue exceeding the second half of 2025 even outside peak season. Non-core markets showed robust growth: Europe and associated countries grew 22.1%, Latin America soared 178.4%, and the Middle East achieved steady growth of 33.4% despite regional tensions.

Social media marketing remained a core strength, supported by an ecosystem of over 557,000 influencers who generated US$85.70 million, nearly 40% of YesStyle's revenue. To amplify online impact, the Group expanded its global offline presence, including a Madrid café pop-up that generated over 2 million impressions and brand events at Seoul's Yesful Land with over 3 million impressions. These initiatives converted customer engagement into sustained loyalty.

This heightened brand exposure catalyzed overseas B2B purchasing demand. ABW consolidated partnerships with retailers in the US and Latin America, with ABWOnline's average order size surging 38.6% year-on-year to US$3,590.60, reflecting stronger retailer confidence in K-Beauty products.

Mr. Joshua Lau, Founder, Executive Director, and CEO, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe there is ample room for growth in both retail and wholesale spheres worldwide. We are reinforcing our competitive moat through AI-empowered customer services, an agile supply chain, and a strategy that converts online traffic into immersive physical experiences, driving long-term shareholder value."

For more information, visit the Group's official website: YesAsia Holdings.