Yocale.ai Appoints Former Electronic Arts CTO Marija Radulovic-Nastic as Data and Intelligence Advisor
June 2nd, 2026 11:55 PM
By: Newsworthy Staff
Yocale.ai has appointed Marija Radulovic-Nastic, former CTO of Electronic Arts, to its advisory board to advance its AI strategy in the beauty and wellness industry.

Yocale.ai Inc. (CSE: YAI), an AI-powered operating system for the global beauty and wellness industry, has appointed Marija Radulovic-Nastic, former Chief Technology Officer of Electronic Arts, to its Advisory Board as Data and Intelligence Advisor. The appointment, announced June 2, 2026, underscores the company's focus on integrating applied AI into its platform for beauty and wellness businesses.
Radulovic-Nastic brings more than two decades of experience scaling AI and engineering at one of the world's largest interactive entertainment companies. She served as CTO of Electronic Arts from 2022 to 2025, capping a 21-year career at EA where she led engineering and applied research organizations behind widely played interactive entertainment experiences. Earlier roles included Senior Vice President of Development Technology and Solutions and Vice President of Central Development Services. She is currently CEO of Adriatic Intelligence Group, advising boards and executive teams on AI strategy, technology governance, and enterprise adoption.
Aydin Asli, Chief Executive Officer of Yocale.ai, emphasized the significance of the appointment: "Marija led large-scale engineering, data, and applied AI capabilities in one of the world’s most demanding consumer technology environments. EA reaches hundreds of millions of players, with AI threaded through every layer of the experience. That is the operating mindset we want shaping how Yocale.ai turns the underlying Yocale platform's decade of operating foundation into practical intelligence that beauty and wellness businesses feel in their day-to-day. Her involvement raises the bar for what we build next."
Radulovic-Nastic expressed enthusiasm for Yocale.ai's mission: "In beauty and wellness, the craft is the business. What drew me to Yocale.ai is simple. Yocale builds the business around people. This is one of the largest service economies in the world, built on relationships between operators and the clients they serve, and for years it has been digitized at the surface while the intelligence layer underneath has been missing. Yocale.ai is rebuilding the category around that intelligence, with AI built around the people doing the work so the team stays focused on what they are great at. When you do that well, the platform stops being a tool the operator picks up and starts being the infrastructure the industry runs on. That is the future of applied AI in service industries, and it is the kind of company I want to be helping build."
As Data and Intelligence Advisor, Radulovic-Nastic will collaborate with Yocale.ai's executive team on AI and data strategy, applied research priorities, and technology assessment of acquisition opportunities. The company expects to continue expanding its Advisory Board as part of its growth and technology strategy. More information about Yocale.ai is available at www.yocale.ai.
Source Statement
This news article relied primarily on a press release disributed by NewMediaWire. You can read the source press release here,
