Yossi Barishev on Redefining Leadership and Building Trust in AI

Yossi Barishev, recognized by New York Tech Media and NewsBlaze as one of the rising leaders in cybersecurity, now leads a stealth-mode company redefining identity and trust in the age of artificial intelligence. His story captures a global shift in which experienced operators are leaving corporate stability to build mission-driven technologies that address the next wave of digital threats. Before entering stealth mode, Barishev spent years leading security operations and advising Fortune 500 firms through companies such as Sygnia and Fireblocks, giving him the credibility and perspective to launch his own venture.

This mindset aligns with broader industry data. Gartner’s 2025 forecast predicts that global spending on information security and risk management will rise by over 15 percent next year, driven by the growing importance of identity and data protection. For founders entering cybersecurity, experience and proven trustworthiness have become strategic assets that attract both customers and investors. Barishev argues that the company’s early credibility often depends on the founder’s own reputation, requiring a balance between privacy and personal branding even during stealth operations.

Barishev’s stealth venture centers on identity and trust in artificial intelligence, a space that has become one of the most active fronts in cybersecurity. Synthetic identities, deepfakes, and AI-generated fraud continue to rise worldwide, creating an urgent need for solutions that can verify authenticity in real time. The Entrust 2025 Identity Fraud Report found that AI-assisted fraud cases increased by more than 30 percent year over year. Meanwhile, Fortune Business Insights projects the global identity verification market to surpass $40 billion by 2030, reflecting the growing demand for solutions like those Barishev is developing.

Barishev often refers to his approach as controlled chaos, a mindset built around exposing oneself to difficult or unpredictable situations to develop adaptability. This concept applies to every level of business and leadership, with learning to function effectively amid uncertainty becoming one of the most valuable skills in modern cybersecurity. His journey also highlights the importance of co-founder relationships, working with long-time colleague Janan Rosenberg to emphasize collaboration and mutual respect as a foundation for innovation.

The conversation between Yossi Barishev, Ronen Menipaz, and Noa Eshed captures the human side of cybersecurity, revealing how adaptability and conviction serve as vital tools for building technology that lasts. In an age dominated by automation and machine learning, Barishev’s philosophy reframes risk not as a barrier but as a catalyst for growth, positioning him as part of a new generation of cybersecurity leaders addressing the urgent challenges of AI-driven identity threats.