Zartico and MMGY Global Form Partnership to Enhance Tourism Marketing Attribution

Zartico and MMGY Global announced a strategic partnership designed to enhance marketing effectiveness and accelerate growth across MMGY Global's portfolio of clients. The collaboration will integrate Zartico's sophisticated visitor intelligence, focusing on advanced data-driven digital media attribution modeling. This partnership helps tourism organizations better measure and optimize marketing spend by providing clearer insight into ROI and economic impact driven by digital media.

The core of the partnership lies in moving beyond existing attribution models. The modern customer journey is complex and multi-channel, involving numerous touchpoints from initial ad views to final conversion and in-market visitation. Data-driven attribution and performance measurement are essential to delivering the most effective campaigns for clients according to Craig Compagnone, President of MMGY Global. This partnership represents a focus on evidence-based marketing, empowering teams with access to additional data such as hotel performance and in-market spend. With travel, tourism and hospitality at the heart of everything MMGY Global does, the company is committed to investing in data that continues to drive the industry forward.

Zartico is purpose-built for destination organizations, fusing data science with real-world behavior to provide comprehensive insight into the visitor journey. Integrating this intelligence will enhance MMGY Global’s highly targeted and results-driven campaigns. In the travel and tourism industry, understanding the full visitor journey is extremely important according to Sarah Lehman, CEO of Zartico. The mission is to provide Destination Marketing Organizations with the insight they need to drive sustainable growth. By partnering with MMGY Global, Zartico is ensuring that robust visitor intelligence directly translates into optimized media buys and measurably superior marketing outcomes for the world’s leading travel brands.

The partnership addresses a critical need in the tourism industry where marketing budgets are increasingly scrutinized for measurable returns. Traditional attribution models often fail to capture the complexity of modern travel planning, which involves multiple digital interactions across devices and platforms before a visitor actually arrives at a destination. By combining Zartico's data science capabilities with MMGY Global's marketing expertise, the partnership aims to create a more accurate picture of how specific marketing efforts translate into actual visits and economic activity.

This collaboration comes at a time when tourism organizations face pressure to demonstrate concrete results from their marketing investments. The ability to attribute specific outcomes to particular campaigns allows for more efficient allocation of resources and better overall strategy development. The partnership's approach moves beyond simple click-through rates or website visits to examine actual visitor behavior and spending patterns, providing a more comprehensive understanding of marketing effectiveness. For more information about the companies involved, visit https://zartico.com and https://mmgyglobal.com.