What are Newsworthy's agency solutions?
Newsworthy.ai is built for agencies managing multiple clients, brands, and campaigns within a single platform.
It combines press release creation, distribution, AI optimization, collaboration, reporting, and amplification into one system.
Instead of using separate tools for writing, outreach, distribution, and reporting, agencies can manage the entire workflow in one place while delivering measurable visibility for clients across search, social, and AI-driven discovery systems.
How do I enable agency features in my account?
To enable agency functionality, update your account settings and turn on Agency Mode.
This unlocks tools designed for managing clients at scale, including:
- Team member permissions and access controls
- Multi-user collaboration across accounts
- Client Pay, which allows you to select services for a client while letting them complete payment directly
This gives agencies more control over workflow, billing, and collaboration without adding complexity.
How do I collaborate with clients and team members?
Once your account is agency-enabled, you can invite team members and clients to collaborate on each Brand Profile.
Each invite includes a defined access level:
- Brand Admin — Full control over the brand, including settings, content, and users
- Collaborator — Can create and edit content, but does not control account-level settings
- Client — Read-only access, ideal for visibility, approvals, and reporting
This allows you to control who can edit, approve, or simply view activity for each client or brand.
What is the 'Brand Profiles' feature?
Brand Profiles are the foundation of the agency workflow.
Each client, product, or business unit can have its own dedicated profile, including:
- A branded newsroom (public source of record)
- Media assets and content libraries
- Multiple PR contacts (selectable per release)
- Journalist and advocacy Sharing Lists
- Google Business Profile integrations
- Structured brand data used across releases
This keeps content, outreach, and visibility fully organized and separated across clients.
Is there a limit to the number of brand profiles I can create under my agency account?
No.
What is Client Pay and how does it work?
Client Pay allows agencies to select services for a client while letting the client complete the payment directly.
Instead of purchasing credits yourself, you can:
- Prepare and assign services to a client
- Send them a secure payment link
- Let them pay directly through the platform
This simplifies billing, improves transparency, and removes friction from the approval and payment process.
Can agencies invoice clients directly?
Yes.
Agencies can purchase release credits and invoice clients directly, allowing full control over pricing, packaging, and margins.
Credits can be used across any client account and brand profile.
Can agencies manage outreach and amplification for clients?
Yes.
Each Brand Profile includes its own Sharing Lists, allowing agencies to manage:
- Journalist outreach lists
- Advocacy lists (employees, partners, stakeholders)
When a release is published, agencies can choose which groups to notify. Outreach is sent automatically and includes tracking, so you can monitor engagement and performance.
What is a newsroom and why does it matter?
Each Brand Profile includes a dedicated, public newsroom.
This acts as a structured source of record for your client’s news, improving:
- Search visibility
- AI retrievability and citation
- Brand authority and consistency
Newsrooms can also include links to social profiles, blogs, and external assets, giving clients a centralized, authoritative presence for their news.
Can agencies share reports with clients?
Yes. And your clients do need to have a Newsworthy account.
Every press release includes a detailed reporting dashboard with:
- Pickup listings and live links
- Engagement metrics and performance graphs
- Effective cost per click (eCPC)
- Public shareable report URLs (no login required)
- Downloadable PDF and CSV reports
This makes it easy to demonstrate value and performance to clients.
How does the bulk pricing work?
Agencies can purchase press release credits in bulk at discounted rates.
Credits do not expire and can be applied to any client, making it easy to scale usage across accounts.