Woodstock™ and Bright Eyes Launch Pre-Roll Collaboration Celebrating '21st Anniversary' Shows

Woodstock, the official cannabis brand of the 1969 Woodstock Festival, and indie rock icons Bright Eyes have partnered on a limited edition pre-roll collaboration celebrating the band's 21st performances of I'm Wide Awake, It's Morning and Digital Ash in a Digital Urn.

Twenty One years after Bright Eyes released the two albums simultaneously - one acoustic (Wide Awake), the other electronic (Digital Ash) - Conor Oberst, Mike Mogis, and Nathaniel Walcott will perform both albums in their entirety for the first time, back to back, at a series of special "birthday party" concerts in NYC, Denver, and LA. 

To celebrate, Woodstock has teamed up with Bright Eyes to create a custom pre-roll pack that honors both albums. Each limited edition 4-pack features two .5g sativa pre-rolls for Wide Awake and two .5g indica pre-rolls for Digital Ash, allowing fans to experience the dichotomy of these beloved albums. 

"Woodstock has always been about music, counterculture, and bringing people together for shared experiences," said Richard Lee, CEO of Woodstock. "These Bright Eyes albums represent a generation and this collaboration offers fans a unique way to enhance their listening and live concert experiences."

The collaboration launches May 2026 at select dispensaries in California and New York, timed to Bright Eyes' 21st Anniversary shows at the Hollywood Bowl in Los Angeles (May 23, with support from The Moldy Peaches) and Forest Hills Stadium in New York (June 6, with support from Built to Spill). 

Retail partners include Stash Dash and the Atrium in Los Angeles, and The Travel Agency Downtown Brooklyn and Curaleaf in Queens. In California, Stash Dash Atwater will be running a sweepstakes giving away two tickets to the Hollywood Bowl show and in New York, The Travel Agency will be running a sweepstakes giving away two tickets to the Forest Hills show. Curaleaf (located near Forest Hills Stadium) will be running a sweepstakes giving away a signed set of vinyl records of both albums.

For more information or to enter to win, visit woodstockproducts.com/brighteyes 

For tour information, visit thisisbrighteyes.com/tour

Follow: @blazewoodstock (NY), @woodstock.heritage (CA), @woodstockbevs | @brighteyesofficial 

About Woodstock Woodstock is the official cannabis brand of the 1969 Woodstock Festival. Offering premium pre-rolls, vapes, and beverages, Woodstock blends heritage and innovation to deliver peace, love, and plant-power. For more information, visit woodstockproducts.com for cannabis and woodstockgoods.com for beverages. 

About Bright Eyes Bright Eyes is an American indie rock band founded by singer-songwriter Conor Oberst. Since forming in 1995 in Omaha Nebraska, the band has released ten studio albums and become one of the most critically acclaimed and influential acts in indie music, with their songs covered by artists including Lorde, The Killers, Phoebe Bridgers, and Mac Miller. Their 2005 dual album release-I'm Wide Awake, It's Morning and Digital Ash in a Digital Urn-marked a creative high point that is still widely celebrated. For more information, visit thisisbrighteyes.com. 

Product Details:

• Product Name: Woodstock × Bright Eyes Limited Edition Pre-Rolls 

• Pack Contents: Four pre-rolls total - Two .5g sativa (Wide Awake) + Two .5g indica (Digital Ash)

• Availability: May 2026 at Stash Dash Atwater and the Atrium Topanga in California and Travel Agency Downtown Brooklyn and Curaleaf Queens in New York. 

Must be 21+ to purchase. This product is intended for adult use only. Available only in states where legally permitted. While supplies last. Consume responsibly.