Monkee's Expands in Texas: Veteran-Owned Boutique Brings Contemporary Fashion to Hill Country
After nearly 20 years in Washington, Kelli Hull came home to Texas, spotted a gap in the market, and turned a bucket-list dream into one of the area's only contemporary women's boutiques, store #8 in Texas for the Monkee's franchise.
Fair Oaks Ranch, TX (Newsworthy.ai) Tuesday Jun 16, 2026 @ 9:00 AM CDT
Kelli Hull, Monkee's of Fair Oaks
"A lot of women just need someone to say, 'You're beautiful, that looks good on you — but I think we can do even better,'" Hull said.
When Kelli Hull moved back to Texas after almost two decades in Washington, D.C., she ran into a problem familiar to a lot of Hill Country women: there was nowhere nearby to buy contemporary designer clothing. A blazer, a pair of shoes, a dress for an evening event - any of it meant a 45-minute drive into San Antonio to La Cantera or a specialty boutique like Julian Gold. So Hull did something about it. She opened Monkee's of Fair Oaks Ranch, a locally owned, veteran-owned women's boutique now serving the Fair Oaks Ranch and Boerne communities from the Lemon Creek Ranch development.
"It was really apparent to me that we had a fairly substantive gap in the market," Hull said. "If you wanted to wear contemporary designers, there was nowhere to get it in this area. I kept hearing from other women that they had the same frustrations. So I decided to finally pull the trigger on what had been a bucket-list career path for me."
Kelli Hull, Monkee's of Fair Oaks
"A lot of women just need someone to say, 'You're beautiful, that looks good on you — but I think we can do even better,'" Hull said.
Coming home to Texas
A native Texan who grew up all over the state and graduated from Texas A&M University, Hull left for Washington, D.C. after college and spent nearly 20 years in government contracting, advising private companies on doing business with the special operations and intelligence communities. She met her husband, Chris, an Army Reserve officer, in D.C. About a year ago the family moved home to Texas, built a house, and sent a child off to college - and Hull eventually traded the weekly commute back to D.C. for a life fully rooted in the Hill Country.
What is Monkee's?
Monkee's is a North Carolina-based franchise of locally owned women's boutiques known for carrying big contemporary designer names in small, personal, neighborhood storefronts. Hull discovered her first Monkee's eight years ago in Raleigh, North Carolina, and was struck by how a boutique of that size could carry such well-known brands.
The answer, she learned, is collective buying power. "Because we're a franchise, the buying power the franchisees have together is significant," Hull said. "Someone like me - my store wasn't even open yet - could walk into a major showroom in New York and buy for the season ahead. Without that, none of this would be possible."
Monkee's of Fair Oaks Ranch is store #8 in Texas and roughly #67 across the country - placing Hull early in a growing national brand. At a little over 1,200 square feet, the boutique reflects the franchise's signature small footprint and curated, personal approach, carrying contemporary designers across a wide range of price points so customers can shop from day to night without leaving the Hill Country.
A different kind of shopping experience
For Hull, the store is about more than clothes. Having navigated her own seasons of not knowing what to wear - including after having children - she wants every customer to leave feeling confident.
"A lot of women just need someone to say, 'You're beautiful, that looks good on you - but I think we can do even better,'" Hull said. "When you look good, you feel good, and that projects out. It's my solemn vow that I'll never let anyone leave Monkee's of Fair Oaks Ranch in something that doesn't look phenomenal on them."
As a veteran-owned and operated business in the San Antonio area - Military City USA - Monkee's of Fair Oaks Ranch also plans to support the military community, with more details to come.
Where to find Monkee's of Fair Oaks Ranch
Monkee's of Fair Oaks Ranch is located in the Lemon Creek Ranch development near Fair Oaks Ranch and Boerne. Customers can follow along on Instagram at @monkeesoffairoaks for the latest brands, arrivals, and event news, with additional updates on Facebook and TikTok. The store's website, monkeesoffairoaks.com, offers store information, with online shopping planned to launch in 2027.
About Monkee's of Fair Oaks Ranch
Monkee's of Fair Oaks Ranch is a locally owned, veteran-owned women's contemporary boutique serving the Fair Oaks Ranch and Boerne communities from the Lemon Creek Ranch development in Bexar County, Texas. Part of the North Carolina-based Monkee's franchise, the boutique brings nationally recognized contemporary designers and an elevated, personal shopping experience to the Texas Hill Country. Learn more at monkeesoffairoaks.com or follow @monkeesoffairoaks on Instagram.
Media Contact
Kelli Hull
(830) 368-4036
Email Contact
Frequently Asked Questions
- How many Monkee's stores are there in Texas?
- Monkee's of Fair Oaks Ranch is the 8th store in Texas for the Monkee's franchise, indicating an expanding presence of the brand in the state.
- What are some new veteran-owned businesses in the San Antonio area?
- Monkee's of Fair Oaks Ranch is a new veteran-owned women's boutique located in the Lemon Creek Ranch development, serving the Fair Oaks Ranch and Boerne communities near San Antonio.
- Can I shop online at Monkee's of Fair Oaks Ranch?
- Online shopping for Monkee's of Fair Oaks Ranch is planned to launch in 2027, but for now, customers can visit the store in Lemon Creek Ranch or follow their social media for updates.
Media Contact
Monkee's of Fair Oaks Ranch does not have any other recent news to report at this time.