LoLo Care Launches Innovative Home Care Marketplace in North Carolina’s Triangle Region
LoLo Care introduces a flexible home care marketplace in North Carolina’s Triangle Region, allowing families to choose caregivers and manage flexible home care on their terms.
Raleigh, NC (Newsworthy.ai) Thursday Sep 3, 2026 @ 7:00 AM EDT
Lolo Care Home Care Marketplace
Photo: Lolo Care
"LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips," said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care.
Raleigh, NC - September 3, 2026 - LoLo Care, a home care marketplace and coordination platform, is excited to announce its public launch in North Carolina’s Triangle Region of Raleigh, Durham, and Chapel Hill. The company's service offers families a new level of flexibility and choice in selecting and managing non-medical home care for their loved ones.
Designed to address the growing need for personalized in-home support, LoLo Care allows families to choose independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. With no agency contracts or minimum hour requirements, families can book care starting at just one hour, making it a cost-effective and convenient solution.
Lolo Care Home Care Marketplace
Photo: Lolo Care
"LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips," said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The platform sets an hourly rate of $30, with $27 directly supporting caregivers, ensuring they are fairly compensated for their work. Families can quickly assess caregiver suitability through detailed profiles showcasing experience, ratings, and background-check status. While LoLo Care does not promise same-day service, most assistance can be arranged within just a few hours. LoLo Care already has over 300+ caregivers on the platform and is able to provide services to thousands of families that need home care support.
To relieve the administrative burden on adult children, the platform includes a central family coordination hub. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. Whether siblings live in Wake County or across the country, the system provides shared visibility after every visit, removing the pressure of acting as a full-time care manager.
This launch marks the first step in LoLo Care’s nationwide expansion, with the service currently available exclusively in Wake County, including Raleigh and surrounding areas. By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine the way families coordinate home care.
The company's mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work.
Unlike traditional agencies with rigid 4-hour minimums and high markups, or unvetted directories that leave families doing the manual work, LoLo Care lets families choose who enters the home. Caregiver profiles display identity-verification and background-check status, experience, ratings, and services. Independent caregivers control their schedules and deal directly with the families they choose and keep the vast majority of the earnings.
The marketplace launch addresses a structural supply gap across the home care industry. By 2030, all members of the Baby Boomer Generation will be 65 or older, significantly increasing the caregiving burden on family members. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. At the same time, families have grown geographically distant over the past decades, turning care coordination into an isolating task.
Currently, traditional agency models rely on manual coordination, high overhead, and office rent, resulting in waitlists, missed visits, and high margin extraction. LoLo Care offers a more affordable alternative with the tech-enabled coordination infrastructure needed to bridge this gap.
About LoLo Care
LoLo Care is an all-in-one home care marketplace connecting older adults and families with independent caregivers for flexible, non-medical support at home. From companionship and meals to errands, rides, and respite care, LoLo enables families to choose their caregiver and manage scheduling, updates, and payments seamlessly in one platform. Currently serving Wake County, North Carolina, and expanding nationwide, LoLo Care offers transparent $30/hr pricing starting at 1-hour bookings to make aging in place accessible and manageable for every family. To learn more or book care, visit https://carelolo.com.
To learn more or book care, visit https://carelolo.com.
Frequently Asked Questions
- How does LoLo Care's home care marketplace work and what are the costs involved?
- LoLo Care's marketplace allows families to choose independent caregivers without agency contracts or minimum hour requirements. The service starts at $30 per hour, with $27 going directly to caregivers, providing a flexible and cost-effective home care solution.
- Where is LoLo Care's home care service available?
- LoLo Care's home care service is currently available exclusively in North Carolina’s Triangle Region of Raleigh, Durham, Chapel Hill and surrounding areas, with plans for nationwide expansion in the future.
- How does the pricing work?
- Families pay a clear, all-in rate of $30 per hour. Of that total, $27 goes directly to the independent caregiver, and $3 is LoLo Care’s platform fee, ensuring there are no surprise charges or hidden fine print.
- Does LoLo Care provide medical care?
- No, LoLo Care is designed strictly for non-medical support and practical everyday help. Caregivers provide assistance with specific tasks like grocery runs, rides, meal preparation, light housekeeping, and respite care.
- Are the caregivers employed by LoLo Care?
- No, LoLo Care operates as a home care marketplace and coordination platform. We connect families directly with independent caregivers; we do not employ them.
- How do out-of-town siblings or relatives stay informed?
- The platform features a built-in Family Coordination Hub. Trusted family members can share schedules, use in-app messaging, receive check-in alerts, and review post-visit summaries to stay completely in the loop from anywhere.
- How does LoLo Care compare to traditional agencies or online directories?
- Traditional agencies require rigid four-hour minimums and high markups while dispatching random caregivers. Unvetted directories leave families to manually screen, schedule, and manage caregivers without coordination tools. LoLo Care provides direct caregiver selection, flexible one-hour minimums, transparent pricing, and a shared family coordination hub in one platform.
- What specific services do independent caregivers provide?
- Independent caregivers offer practical non-medical support at home, including grocery runs, transportation, meal preparation, light housekeeping, companionship, and respite care. LoLo Care does not provide medical care or clinical services.
- How are caregivers background checked and verified?
- Caregiver profiles display identity-verification and background-check status so families can review qualifications and ratings before making a selection. LoLo Care operates strictly as a technology coordination marketplace and does not employ caregivers.
Media Contact
Lolo Care does not have any other recent news to report at this time.