Wellness Index Report: The Rise of 360-Degree Wellness

Across psychology, functional medicine, and the science of circulation, the same shift is underway. Tired of being passed between specialists, consumers now seek integrated care that views thoughts, hormones, and blood flow as a unified system. This report spotlights three leaders: mind and emotional health, hormones and metabolism, and nitric oxide signaling for system support.

The Signals: What's Trending in Wellness

1. The mind moves to the center. Mental and emotional health is no longer an add-on to wellness; it is the starting point. People are looking for approaches that go beyond coping strategies to understand what their thoughts and emotions are actually telling them, and they want that work woven into the rest of their health, not kept in a separate file. Emotions are data, not noise.
2. Women want to be heard. Women in midlife are pushing back on rushed appointments and "your labs are normal" answers. Demand is growing for root-cause, functional care that combines advanced testing, hormone support, nutrition, and lifestyle, delivered by practitioners who take the time to listen to the whole story. Listening is becoming a clinical skill.
3. Circulation connects it all. Blood flow sustains each system, brain to skin, and nitric oxide is the key molecule driving this process. As awareness grows that the body produces less of it with age, consumers are turning to hormone-free ways to support their own production as a foundation for whole-body wellness. The connective tissue of wellness runs through the bloodstream.

Featured Voices: Three Leaders Closing the Circle

Madison Park Psychological Services (Psychology and Emotional Well-Being, New York City and Online). Known as "The Wise Psychologist," founder Dr. Yasmine Saad, PhD, is a TEDx speaker and internationally acclaimed psychologist whom USA Today called a "visionary" who is "redefining how we understand the human mind." She founded Madison Park Psychological Services, a multicultural, multilingual team of psychologists in New York City named to the Inc. 5000 list in 2024, and has shared stages with Deepak Chopra, Dr. Shefali, and Les Brown. Her signature Inner Message Approach bridges western psychology and eastern philosophy, treating thoughts and emotions as messages to be decoded rather than symptoms to be silenced, delivered through one-on-one and group coaching, events and retreats, a membership for holistic women leaders, and a provider training program. Her book, Decode Your Thoughts and Emotions, is due in 2026. As she puts it: "I decode what's keeping you stuck and architect what sets you free."

SerenityNP Integrative Health (Functional Medicine and Women's Hormones, Crystal Lake, Illinois). Carolyn Johnson, NP, is a functional medicine nurse practitioner, author, and award-winning speaker devoted to helping women feel seen and heard, especially during midlife and hormonal transition. With nearly two decades of clinical experience, she bridges conventional medicine and root-cause care, focusing on hormones, metabolism, gut health, and whole-body resilience. At SerenityNP Integrative Health she builds personalized plans around bioidentical hormone therapy, nutrition, lifestyle, and stress support, shaped by advanced testing and in-depth assessment. Once a practitioner who felt unheard within the healthcare system herself, she has taken that message from the TEDx stage to Harvard and MIT, and into her new book, Unforgettable: Because Being Heard Changes Everything. Her message is simple: "Being heard changes everything."

N1O1 (Nitric Oxide and Circulation, Richland Hills, Texas). Co-founder and President Susan K. Shaffer brings more than 30 years of corporate leadership to nitric oxide, with brand and growth experience at companies including Lancome, Dell, 3Com, and HumanN. She co-founded N1O1, by Pneuma Nitric Oxide, with Dr. Nathan S. Bryan, a nitric oxide researcher of more than 30 years and the inventor behind Superbeets and Neo40, after the two worked together on nitric oxide dietary supplementation. Nitric oxide is the signaling molecule that keeps blood vessels relaxed and open, carrying oxygen and nutrients to the heart, brain, muscles, and skin, and the body makes less of it with age. N1O1's hormone-free lozenges dissolve on the tongue in five to six minutes and are formulated to support the body's own nitric oxide production, alongside a perimenopause and menopause line, a nitric oxide activating serum for skin, and an oral-care range built around the bacteria that help convert dietary nitrate. "N1O1's advancements open the door to a vast array of applications that will improve the quality of life for millions of people for years to come," said Shaffer.

The Future of Whole-Person Care

"Real wellness is never one thing. It is the mind, the hormones, and the systems that connect them, all being heard at the same time," said Lindsay O'Neill-O'Keefe, Founder of Wellness Eternal and host of the Wellness Index Report Podcast. "When care finally sees the whole person, people stop feeling like a collection of symptoms and start feeling like themselves."

Whether through decoding the messages inside our thoughts and emotions, root-cause care that gives women's hormones the attention they deserve, or hormone-free support for the nitric oxide that keeps every system supplied, Dr. Yasmine Saad, Carolyn Johnson, and Susan Shaffer from N101 are pointing at the same conclusion. Wellness is not a list of separate parts. It is a circle, and every part of it matters. Whole people deserve whole care.

About the Wellness Index Report

The Wellness Index Report is a practitioner-led evaluation platform that assesses wellness providers and technologies through a four-step process:

1) Expert nomination (via interview on the Wellness Index Report Podcast)

2) Customer & expert feedback/reviews

3) Clinical and scientific research (efficacy)

4) and ongoing rating analysis via survey

Verified expert feedback is gathered through a proprietary survey delivered monthly to more than 300,000 doctors, clinic and wellness-center owners, and wellness experts, through partnerships with medical-education leader Boston BioLife, TopDoctor Magazine and the long-running naturopathic research journal NDNR.com. The Report is an independent research platform designed to provide transparent, third-party validation in the rapidly growing wellness and biohacking industry.

About Wellness Eternal

Wellness Eternal is the parent company of the Wellness Index Report, the "Better Business Bureau of the health, wellness, longevity, and biohacking industry". Each company in the index is hand-selected by a member expert or physician, screened through a rigorous review process, and given the opportunity to climb the rankings through a verified, SEO- and AEO-optimized profile.

Media Contact

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Read the full September 2026 Wellness Index Report: https://www.wellnessindexreport.com/indexreports/wellness-index-report-september-2026