News Marketing Book
The 28-Day Discipline That Keeps Brands Findable A working playbook for marketing and PR professionals News Marketing is the practice of publishing one clear, well-structured release every 28 days and letting that rhythm build a permanent, searchable footprint your buyers can find. You'll learn the release format, the calendar, and the measurement plan. The book covers how today's retrieval engines read and surface the work, but the discipline stands on its own. It worked before AI search. It works better now.
Read more the category News Marketing Book
The Press Release Isn't Dead. It Just Became One of the Most Important Documents on the Web.
I've been in the press release business since 1997. I built PRWeb because I believed press releases should be searchable, public, and directly accessible to anyone. Since then I've watched the industry shift from fax machines to email blasts, from newswires to search engines, from SEO to social media. Every one of those shifts felt enormous at the time.