October 26, 2023
The Benefits of Including Your Google Business Profile in Press Releases
Cofounder of Newsworthy.ai
Adding your Google Business Profile map to press releases adds an interactive and visual element to the release, paving the way for improved audience engagement.
Google Business Profiles (formally known as Google My Business or GMB) are a must-have for small businesses that have a physical presence. They also benefit national brands with multiple physical locations (think Starbucks), and this may be why Google rebranded from Google My Business to Google Business Profiles.
Of the many benefits for a business, the most important is that a Google Business Profile helps businesses get discovered (for free) in Google search results, providing an easy way for customers to find a business's physical location.
Google Business Profiles are also a great way to promote your business and provide details like address, operating hours, photos, and more. And, a Google Business Profile is visible across Google’s entire ecosystem - search results, maps, shopping, etc.
At Newsworthy.ai, we recently launched a new feature allowing businesses to embed their Google Business Profile ‘map’ into their press releases.
By pioneering the inclusion of a Google Business Profile map in press releases, our goal was to offer businesses another way to enhance their online presence.
Early feedback has been overwhelmingly positive, and customers have pointed out other benefits of embedding a Google Business Profile map in their press releases:
- Builds trust among potential customers through visual location proof and press mention.
- Adds an interactive and visual element to the release, paving the way for improved audience engagement.
- Amplifies business visibility to diverse and potentially new demographics, especially at the local level.
- Delivers convenience and an engaging exploration tool to readers by providing vital location and business details.
Embedding your Google Business Profile map into your Newsworthy.ai press release is simple:
1. Select "Share", and "Embed a Map" and copy the HTML from your Google Business Profile map.
2. Paste the HTML into your Company Profile on Newsworthy.ai
All future press releases that you publish on Newsworthy.ai will display your Google Business Profile map.