February 3, 2022
Was This Press Release Written by AI?
Cofounder of Newsworthy.ai
AI is well-suited for creating press releases because there is less risk of bias, as press releases mostly contain undisputed factual information about events or other company announcements. Additionally, there's less risk of the content being identified as AI-generated, which can be problematic in contexts like academic essays or SEO-sensitive content for companies, where plagiarism or spam-like content are issues.
“I don’t have the time/staff to write quality press releases”
Now you do.
Can AI really write a press release?
In fact, when it comes to writing copy/content, AI may be best suited for press releases. Why?
Less risk of bias
There is a lot of bias in AI-generated content. It’s unavoidable. Most AI models are trained on content already in circulation on the Internet and much of that content contains some degree of bias and falsehoods. But a press release is an announcement of a company's factual news, and it is hard to insert bias into an announcement of your new product, a new hire, a new book, financial results, or your participation at an event.
Less risk of being identified as AI-generated content
If a student uses AI to write an essay they run the risk of plagiarism. And if a company uses AI to generate content (e.g., blog posts) they run the risk of being penalized by Google. Auto-generated content has long been part of Google’s webmaster guidelines as something to avoid. Google’s spam policies prohibit content that is “generated programmatically without producing anything original or adding sufficient value.” This is why AI and plagiarism-checking sites like Originality.ai are so popular with content publishers. You don’t want your content to be identified as AI written.
I've run dozens of press releases from Newsworthy.ai's press release newswire through Originality.ai and the results are usually this:
Anyone whose job it is to write press releases should be using AI to either write an original press release “draft” (AI should always be edited by a human) or improve an already written press release.
It saves you a ton of time and gives you creative ideas to improve an existing press release.
Let’s look at an example using Newsworthy.ai's AI press release writing tool, NewswriterAI — the first GPT-3 OpenAI powered generative AI press release writing tool introduced in February 2023.
We used NewswriterAI to create a press release for the launch of NewswriterAI. The finalized press release is here. Let’s take a look at how we got to this.
- We asked NewswriterAI to generate a press release announcing the NewswriterAI service. Below you will see our inputs and the resulting press release.
2. This is what NewswriterAI gave us:
There are minor changes we made to the final release, but this saved us hours.
3. This is the final edited press release that we used for distribution (view here).
And what did Originality.ai have to say about this press release? 100% human.
One final point — the importance of human editing
Using AI to generate a press release is a great idea but never forget. . .
AI requires adult supervision. Human editing is critical. Never rely exclusively on AI to write your press releases or any other type of content.
Create your free account on Newsworthy.ai and play around with our press release writing tool for yourself. Enjoy.