News Marketing Book
News Marketing Logo

The 28-Day Discipline That Keeps Brands Findable

News Marketing is the practice of publishing one clear, well-structured release every 28 days and letting that rhythm build a permanent, searchable footprint your buyers can find.

Frequently asked questions about Newsworthy.ai

Are press releases still relevant in 2026?

Yes—but their role has changed.

If you evaluate press releases based on media pickup and impressions, they appear outdated. But modern discovery is no longer about traffic. It is about retrievability and citation.

Search engines and AI systems prioritize structured, recent, and authoritative content. A properly structured press release acts as a timestamped source of truth that reinforces your brand’s presence across these systems.

Press releases are not obsolete. Unstructured press releases are.



How is Newsworthy.ai different from other newswires?

Newsworthy.ai was created by PRWeb founder David McInnis, who pioneered the idea that press releases can be direct-to-customer marketing assets.

Today, Newsworthy.ai extends that vision into the AI era.

Most newswires focus on distribution. We focus on what happens after distribution—visibility, retrievability, and ongoing engagement.

Here’s what sets us apart:

  • Distribution to hundreds of sites with Google News indexing and optional premium placements
  • AI-assisted creation, optimization, and structuring of every release
  • Multi-format content expansion across articles, social, audio, video, newsletters, and more
  • Burstable.news™ and NewsRamp™ amplification that turns one release into hundreds of unique articles across third-party sites
  • Built-in retargeting to turn readers into trackable audiences
  • Structured formatting designed for search engines and AI systems to retrieve and cite

Other newswires stop at publishing. We turn your press release into a long-term visibility asset. Learn more about what sets Newsworthy apart from other newswires.




How does Newsworthy assist with multi-language distribution?

Every release on Newsworthy.ai is automatically:

  • Transcribed into audio
  • Translated into multiple languages
  • Repurposed into multi-format content via Newsramp’s multi-modal system (articles, blogs, social posts, videos, etc.)

This expands reach, accessibility, and global discoverability—especially across AI platforms that favor structured, multilingual content.

Does Newsworthy.ai help increase visibility in AI chat tools like ChatGPT and Google Gemini?

Yes.

Newsworthy.ai is designed for how modern systems discover and use information.

Each release is:

  • Structured so AI systems can understand entities and context
  • Optimized for E-E-A-T signals that influence trust and authority
  • Published consistently to maintain freshness and visibility
  • Expanded across multiple sources to strengthen credibility

This increases the likelihood your brand is retrieved, summarized, and cited in AI-generated responses.


What kind of customer support can I expect?

In short, the best. Fast, honest, personal support. We use AI for many things, but customer support isn't one of them. You'll always interact with a real person!

What integrations does Newsworthy.ai support?

Newsworthy.ai integrates with tools your team already uses to keep workflows connected and communication seamless.

Current integrations include:

  • Slack — Receive real-time notifications for press release status updates, messages, and task assignments directly in your workspace
  • Google Chat — Stay informed with instant alerts for activity across releases, collaboration, and approvals
  • Google Calendar — Automatically sync your content calendar, including scheduled releases and key events, to keep your team aligned

These integrations ensure your team stays informed and coordinated without needing to constantly check the platform.