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Why News Marketing?
It’s time to rethink what a press release can do. Newsworthy.ai turns your news into a renewable marketing asset designed for search, social, and the AI-driven future.
Newswire Distribution is Just the Beginning
News isn’t just an announcement—it’s one of the most underutilized and, by CPC standards, most cost-effective marketing assets a brand has.
Newsworthy.ai was founded on a simple idea pioneered by its founder—and PRWeb founder—David McInnis: press releases are no longer just media-outreach tools; they are direct-to-customer marketing vehicles.
Most small and midsize businesses will never be covered by traditional media gatekeepers. So rather than relying on journalists to amplify your story, Newsworthy.ai helps you bypass the gatekeepers entirely—delivering your news straight to customers, algorithms, AI engines, and the wider digital ecosystem.
Yes, Newsworthy.ai still provides full press release newswire distribution to hundreds of sites, including Google News. But distribution is just the beginning.
What you do after the press release goes live is where the real visibility happens and where Newsworthy.ai differentiates itself.
That next layer is called News Marketing.
What Is News Marketing?
News Marketing is a content strategy that treats news as a renewable asset—not a one-time announcement. Unlike traditional PR, which waits for earned media, News Marketing focuses on:
- Direct-to-customer distribution
- Multi-format repurposing
- AI-driven discoverability
- Consistent, ongoing visibility
It is built on four core pillars:
1. The “Media Bypass” Strategy
News Marketing uses timely company updates—launches, milestones, innovations—to bypass media gatekeepers and reach customers directly across news channels, search, social, and AI platforms.
2. Post-Distribution Amplification
A press release is the starting point. Newsworthy.ai repurposes your announcement into blogs, articles, social shorts, newsletters, videos, podcasts, and more—driving targeted traffic rather than relying on passive discovery.
3. Optimization for AI & “Answer Engines”
News Marketing prepares your content for the AI era by emphasizing E-E-A-T, structured formatting for LLM ingestion, and consistent factual publishing—helping your brand appear in AI summaries, overviews, and recommendations.
In short, your press release becomes part of the data AI uses to answer questions.
4. The 28-Day Consistency Cycle
AI and search engines reward recency and frequency. Publishing news every ~28 days keeps your brand in algorithmic memory and prevents visibility decay.