Edun Appoints Seasoned Cannabis Professional as New VP of Sales, Expands Sales Team

Edun, developer of curated premium live rosin cannabis products, announced today the company has appointed an experienced cannabis sales professional John “Trey” Brock as its new vice president of sales. Brock will oversee all sales operations and strategy, focused on driving revenue growth, developing key partnerships, and managing the expanding sales team. He will report directly to CEO Jimmy Brinkerhoff and oversee newly appointed Sales Executive, Graham Proctor.

Brock brings more than a decade of experience in Colorado’s cannabis industry, having served in sales and customer success roles at Native Roots Cannabis Co., DabLogic, and Verde Natural.

Edun’s family-run founders are focused on revolutionizing the industry with regenerative farming to produce superior products. Brock’s industry experience in R&D, marketing and production, combined with Proctor’s success at growing brands are expected to allow Edun to expand while meeting the growing customer demand.

“Trey is a proven sales professional, and Graham has unmatched determination. We are thrilled to have them behind Edun’s growth.” said Jimmy Brinkerhoff, CEO and co-founder of Edun. “Trey knows, understands, and has managed the sales process intimately. Both Trey and Graham are true cannabis enthusiasts with longstanding appreciation of the plant, making them ideal for Edun’s team.”

Launched in 2021 Edun’s mission is to grow the cleanest cannabis on the planet to innovate unique products that elevate the human experience. As the commercial cannabis industry has grown, cultivation practices have increasingly been directed toward mass production processes that maximize yields at lower costs – often at the risk of losing the unique qualities that comprise a strain. Edun’s adherence to regenerative natural farming practices is disrupting the established market with a focus on cannabis horticulture that marries beyond organic cultivation processes with cutting-edge technology. The company’s solventless live rosin product line includes cold cure bladder, sauce, vape carts, live rosin infused pre-rolls and gummies made with either live rosin or RSO.

“It is a real dream come true to find a company with the same passion and respect for the plant that I have had since well before I joined the industry,” Brock said. “I am genuinely thrilled to be traveling across the state to spread the word about Edun and these incredible products we create. The impact of our cultivation methods and processes cannot be understated. It is a pleasure to spread the news.”

Brock and Proctor’s headshots are available HERE. For more information or to schedule an interview, contact Shawna Seldon McGregor at 917-971-7852 or [email protected].

About Edun

Colorado cannabis company Edun fuses nature with technology and science to create the purest live rosin and flower products available. Using a combination of sophisticated processes and a regenerative cultivation system, Edun cultivates the cleanest cannabis in their super natural, no-till living soil. Designed to elevate the human experience, Edun’s solventless products include Cold Cure Live Rosin Badder, Premium Live Rosin Jam, Live Rosin Vape Carts, Live Rosin Infused Pre-Rolls and Live Rosin Infused Gummies. Live Rosin derived RSO Gummies and Amber Elixir. For more information, visit Edun.co