Mitch Gould and Nutritional Products International: A Proven Gateway for Global Health and Wellness Brands Entering the U.S. Market

For more than three decades, Mitch Gould has guided international health and wellness brands into one of the world’s most competitive arenas: the U.S. retail market. As founder and CEO of Nutritional Products International (NPI), Gould continues to refine his signature “Evolution of Distribution” model, a turnkey platform that gives global manufacturers a cost-effective, streamlined pathway to American consumers.

“Every year, I see companies with fantastic products that struggle when they try to launch in the U.S.,” said Gould. “They often approach this market as if it were just another extension of their home country. The reality is the U.S. has its own consumer mindset, regulatory landscape, and retail culture. That’s why NPI exists—to provide brands with a roadmap.”

The “Evolution of Distribution” Advantage

Gould’s Evolution of Distribution consolidates the critical components of a successful market entry under one roof:

• Regulatory Expertise: NPI employs a food scientist with FDA experience to guide brands through compliance challenges.

• Logistics: NPI’s logistics professionals manage shipping, customs, and warehousing, ensuring products reach the U.S. market without delays.

• Sales & Retail Access: With decades of relationships across the retail spectrum, NPI’s sales team connects brands with the country’s largest and most influential retailers.

• Marketing & Promotion: Through its sister company, InHealth Media, NPI offers specialized health and wellness marketing campaigns that deliver both consumer awareness and retailer buy-in.

Decades of Retail Experience

Gould’s career has taken him inside the national headquarters of nearly every major U.S. retailer—including Walmart, Costco, Target, CVS, Walgreens, Rite Aid, Home Depot, Lowe’s, Sam’s Club, Kmart, and 7-Eleven. He also played a pivotal role in helping launch Amazon’s health and wellness category in the early 2000s, securing placement for more than 150 brands during the category’s formative years.

“Speed to market and cost-effectiveness are what international brands need most,” Gould said. “That’s what the Evolution of Distribution delivers. It’s a one-stop solution built on decades of real-world experience.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Through its proprietary “Evolution of Distribution” platform, NPI provides international and domestic manufacturers with a cost-effective, turnkey solution for FDA compliance, logistics, sales, and marketing. NPI has worked with leading global brands, retailers, and sports icons to ensure a smooth path from concept to consumer.