NWB Finland Oy Brings AINA Natural Water’s New Packaging Approach to the U.S.

Headquartered in Pudasjärvi, Finland, NWB Finland Oy was founded with a mission to develop environmentally responsible alternatives to traditional beverage packaging. With AINA Natural Water, the company is pairing that packaging mission with naturally filtered groundwater sourced from Northern Finland, an area known for its forests, natural landscapes, and groundwater resources.

“Consumers are asking for better alternatives to single-use plastic bottles,” said Marita Weiman, Quality Assurance Manager at NWB Finland Oy. “AINA’s bag-in-box format is designed to reduce plastic waste while keeping water fresh, easy to serve, and ready in the refrigerator for the whole family.”

AINA Natural Water originates in the Pudasjärvi region of Northern Finland, where groundwater is naturally filtered through layers of soil, sand, and rock before being mechanically filtered and packaged. With a Total Dissolved Solids (TDS) level of approximately 32 mg/L, AINA offers a soft, neutral taste profile with naturally low mineral content.

The company believes the U.S. market presents a strong opportunity for premium water products that also address consumer concerns about plastic waste, convenience, and sustainability. AINA Natural Water’s larger-format bag-in-box packaging is designed for modern households as well as offices, hotels, restaurants, catering, events, and other settings where high-quality hydration is needed without relying on large quantities of traditional plastic bottles.

The AINA Difference

• Northern Finland Source - Originates in the Pudasjärvi region of Northern Finland, an area known for its forests, natural landscapes, and groundwater resources.

• Naturally Filtered - Groundwater is naturally filtered through layers of soil, sand, and rock before being mechanically filtered and packaged.

• Measured Purity - Contains approximately 32 mg/L of Total Dissolved Solids (TDS), contributing to a soft, clean taste profile.

• Clean Taste Profile - Naturally low mineral content helps provide a balanced drinking experience with no aftertaste.

• Naturally Low in Sodium - Contains only small amounts of sodium and dissolved minerals.

• Sustainability-Focused Packaging - Bag-in-box packaging uses substantially less plastic than traditional bottled-water formats.

“In the U.S. market, we believe premium water should stand for both purity and responsibility,” Weiman said. “AINA Natural Water combines Northern Finnish natural water and more sustainable packaging in a format built for everyday consumer use.”

NWB Finland Oy plans to introduce AINA Natural Water in larger-format packaging, including 5-liter and 10-liter options, as part of its U.S. expansion strategy.

For more information, visit ainanaturalwater.fi and nwb.fi.

About NWB Finland Oy

NWB Finland Oy is a Finland-based company focused on sustainable beverage packaging and natural water solutions. Headquartered in Pudasjärvi, Finland, the company was founded with a mission to develop environmentally responsible alternatives to traditional beverage packaging while delivering premium-quality products to consumers around the world.

Its flagship brand, AINA Natural Water, features naturally filtered groundwater sourced from Northern Finland, a region known for its pristine natural environment and abundant groundwater resources. The water is packaged in innovative bag-in-box formats designed to reduce plastic consumption while providing a convenient solution for households, businesses, hospitality venues, and events.

NWB Finland Oy's long-term vision is to make Northern Finland's natural groundwater available to consumers globally while continuing to invest in sustainable packaging solutions that support both consumer needs and environmental responsibility.