Nutritional Products International Newsroom

Mitch Gould, Founder & CEO of Nutritional Products International, Recognized by His Son for Transforming a Brooklyn Family Tradition into a Global Distribution Empire.

NPI Founder Mitch Gould Traces the Roots of His "Evolution of Distribution" Model Back to His Grandfather's Factory Floor, His Father's Manufacturing Legacy, and a Mentor Who Opened Doors at Home Depot and Beyond,

The creator of the Evolution of Distribution and author of The Blonde, the Ferrari, and the Kwan reveals the strategy behind placing health and wellness brands in Home Depot, Lowe's, Walmart, Costco, Walgreens, CVS, GNC, 7-Eleven, and Amazon.

Nutritional Products International (NPI), led by founder Mitch Gould, is celebrating more than 20 years of helping brands from around the world successfully enter and scale within the United States. Through its proven Evolution of Distribution® platform, NPI has worked with companies across multiple continents.

NPI Founder Mitch Gould says Memorial Day serves as a reminder to honor the sacrifices made by America’s military families while reflecting on the freedoms and opportunities those sacrifices helped protect.

With more than 35 years of experience as a nutrition expert, retail distribution strategist, and brand-building executive, Mitch Gould is sharing the core strategies behind successfully selling products into major retailers including Walmart, Target, CVS, Walgreens, Costco, GNC, Amazon, 7-Eleven, Home Depot, and Lowe’s.

Led by Mitch Gould, NPI is celebrating 20 years of helping brands successfully enter and scale within the United States. Gould, an expert in nutrition, distribution, and brand building, brings more than 35 years of experience developing systems and strategies that continue to shape how products reach the world’s largest consumer market.

Mitch Gould, an expert in nutrition, distribution, and brand building, reflects on Amazon’s early nutrition category and shares lessons for brands navigating today’s competitive market.

Nutritional Products International (NPI), led by industry veteran Mitch Gould, continues to position its Evolution of Distribution® platform as a turnkey solution for international brands seeking entry into the world’s largest consumer market.

Industry veteran and sports nutrition expert draws on early experience in Amazon’s category development to outline what brands must get right to succeed today