Nutritional Products International Newsroom

NPI Founder details the playbook for pharmacy acceptance—clinical rigor, pharmacist trust, and retail execution—and backs it up with a proven diet-category case study.

Gould’s early collaboration with Amazon’s buyers helped establish the e-commerce giant’s sports nutrition category—an experience that inspired his ‘Evolution of Distribution’ model, now guiding global brands into the U.S. market.

Mitch Gould’s “Evolution of Distribution” platform integrates online, in-store, and hybrid retail strategies for today’s post-pandemic consumer.

Industry veteran outlines five fast-emerging categories set to define retail growth in 2026 and beyond.

Getting products on the shelf is one thing — getting them off the shelf is another.

Nutritional Products International streamlines U.S. market entry for health and wellness companies through its proven all-in-one distribution, logistics, and marketing platform.

“To me, walking into the headquarters of Walmart in Bentonville was like walking onto the field to play the Super Bowl,” says Gould, reflecting on his landmark meetings with the world’s largest retailer and the global success of Lightning Bolt Energy Drink.

Mitch Gould, founder and CEO of Nutritional Products International (NPI), reflects on building partnerships with America’s leading retailers. Leveraging his “Evolution of Distribution” platform, Gould continues to streamline product launches into the U.S. market with a turnkey approach that combines sales, marketing, logistics, and compliance.

With more than three decades of experience, Mitch Gould’s Evolution of Distribution model continues to simplify U.S. market entry for global health and wellness brands. NPI and IHM provide an integrated pathway that combines import, distribution, and promotion for lasting retail success.

Mitch Gould, founder of Nutritional Products International and InHealth Media, participated in the 2025 ECRM Vitamin, Weight Management & Sports Nutrition Session at the PGA National Resort & Spa. His team showcased their proven “Evolution of Distribution” platform, helping brands streamline entry into the U.S. market.