Australian Plant Nutrition Brand Green Choice Proteins to Make U.S. Debut on OneLavi

The upcoming OneLavi launch represents the first opportunity for American consumers to purchase Green Choice Proteins' Australian-made plant nutrition products. The company says this initial U.S. availability marks the beginning of a broader retail rollout designed to introduce the brand to consumers across multiple shopping channels. 

"We're excited to make our official debut in the United States through OneLavi," said Puneet Chawla, Founder of Green Choice Proteins. "This is an important milestone for our company and the beginning of our long-term commitment to serving American consumers with Australian-made plant nutrition products built around quality ingredients, great taste, and everyday usability."

Founded in Victoria, Australia, Green Choice Proteins develops clean-label plant nutrition products designed for modern lifestyles. Manufactured in Victoria, the company's formulations emphasize ingredient transparency, sustainability-focused sourcing, and thoughtfully selected ingredients that consumers can easily incorporate into everyday routines.

Green Choice Proteins formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.

The company's initial OneLavi lineup is expected to include:

Chocolate Flavored Protein Powder - Plant-Based Protein

• 35.3g plant protein per serving

• Made with Australian-grown pea and faba

• Features pure cocoa powder and coconut milk powder

• Contains omega-3 from linseed

• No artificial colours, flavours, or fillers

• Developed to deliver rich chocolate flavor with clean-label nutrition

Vanilla Flavored Protein Powder - Plant Based Protein

• 34.9g plant protein per serving

• Designed for smoothies, oats, baking, and everyday nutrition routines

• Made using Australian-grown plant proteins

• Includes omega-3 from linseed

• Clean vanilla flavor profile without artificial additives

• Created as a versatile daily nutrition option

Salted Caramel Flavored Protein Powder - Plant Based Protein

• 34.9g plant protein per serving

• Combines caramel sweetness with balanced salted notes

• Made using Australian-grown pea and faba

• Includes omega-3 from linseed

• No artificial colours, flavours, or fillers

• Developed to offer indulgent flavor with clean-label plant nutrition

As Green Choice Proteins prepares for its U.S. debut on OneLavi, the company is also preparing to participate in the  2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 in Palm Beach Gardens, Florida, where it will introduce the brand to major health, specialty, food, drug, and mass retail buyers as part of its long-term U.S. retail expansion strategy. 

The ECRM event brings together major health, specialty, food, drug, and mass retail buyers and represents another important step in the company's strategy to expand its retail presence across the United States.

"Launching on OneLavi marks an exciting milestone as we officially introduce Green Choice Proteins to American consumers," added Chawla. "It's the beginning of our U.S. journey, and we look forward to expanding our availability through additional retail and e-commerce channels in the months ahead." 

Commitment to Sustainability

Green Choice Proteins says sustainability remains central to its philosophy. The company sources premium Australian-grown pulses and focuses on responsible sourcing, transparent manufacturing practices, and supporting the continued growth of Australia's plant protein industry.

The company believes growing consumer interest in ingredient transparency, clean-label nutrition, and plant-based lifestyles continues creating opportunities for premium Australian-made nutrition brands in the United States. Following its debut on OneLavi, Green Choice Proteins expects to continue pursuing additional retail opportunities as part of its long-term U.S. expansion strategy.

For more information, visit Green Choice Proteins.

About Green Choice Proteins

Based in Victoria, Australia, Green Choice Proteins is a family-owned plant-based nutrition company focused on delivering clean, functional daily nutrition for modern lifestyles. Using premium Australian-grown pulses and manufacturing in a state-of-the-art facility in Victoria, the company combines high-quality plant protein with thoughtfully selected functional ingredients to support everyday wellness, performance, and recovery. Built on a philosophy of transparency, sustainability, and formulation integrity, Green Choice Proteins creates clean-label nutrition products with no artificial colours, flavours, or fillers, helping consumers simplify their wellness routines with trusted, Australian-made plant-based nutrition. 

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