Green Choice Proteins Meets With U.S. Retail Buyers at ECRM This Week

The ECRM session gives Green Choice Proteins an opportunity to introduce its Australian-made plant nutrition products to buyers representing major health, specialty, food, drug, and mass retail channels and discuss opportunities for broader U.S. distribution.

"Being at ECRM this week gives us an opportunity to sit down with U.S. retail buyers and introduce them to Green Choice Proteins, our products, and the philosophy behind the brand," said Puneet Chawla, Founder of Green Choice Proteins. "We believe American consumers are looking for plant-based nutrition that combines clean ingredients, great taste, and transparency, and we're excited to share what we've created in Australia."

Founded in Victoria, Australia, Green Choice Proteins develops clean-label plant nutrition products designed for modern lifestyles. The company's products are manufactured in Victoria and emphasize ingredient transparency, everyday usability, sustainability-focused sourcing, and enjoyable flavor.

Green Choice Proteins formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.

Three Plant Protein Flavors

Green Choice Proteins is showcasing three core products as it introduces the brand to the U.S. market:

Chocolate Flavored Protein Powder - Plant-Based Protein

• 35.3g plant protein per serving

• Made with Australian-grown pea and faba

• Features pure cocoa powder and coconut milk powder

• Contains omega-3 from linseed

• No artificial colours, flavours, or fillers

• Developed to deliver rich chocolate flavor with clean-label nutrition

Vanilla Flavored Protein Powder - Plant Based Protein

• 34.9g plant protein per serving

• Designed for smoothies, oats, baking, and everyday nutrition routines

• Made using Australian-grown plant proteins

• Includes omega-3 from linseed

• Clean vanilla flavor profile without artificial additives

• Created as a versatile daily nutrition option

Salted Caramel Flavored Protein Powder - Plant Based Protein

• 34.9g plant protein per serving

• Combines caramel sweetness with balanced salted notes

• Made using Australian-grown pea and faba

• Includes omega-3 from linseed

• No artificial colours, flavours, or fillers

• Developed to offer indulgent flavor with clean-label plant nutrition

The ECRM meetings come as Green Choice Proteins moves forward with its broader U.S. expansion strategy. The company has announced that its products are coming soon to OneLavi, marking its first official entry into the U.S. market, with an Amazon launch also planned as the company expands access to American consumers.

"Our U.S. strategy is about building the brand thoughtfully across multiple channels," added Chawla. "ECRM allows us to have meaningful conversations with retailers while our upcoming OneLavi and Amazon launches begin making Green Choice Proteins accessible directly to U.S. consumers. We see this as the beginning of a much broader opportunity in the American market."

Australian-Made Plant Nutrition

Green Choice Proteins was founded around the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company manufactures its products in Victoria, Australia, and uses premium Australian-grown pulses as part of its commitment to quality sourcing and Australia's growing plant protein industry.

Sustainability and responsible sourcing are also central to the company's philosophy, with a focus on ingredient transparency, responsible manufacturing practices, and clean-label formulations.

Green Choice Proteins says its meetings at ECRM this week represent another important step in its efforts to establish the brand in the United States and develop relationships that could support broader retail distribution.

For more information, visit Green Choice Proteins.

About Green Choice Proteins

Based in Victoria, Australia, Green Choice Proteins is a family-owned plant-based nutrition company focused on delivering clean, functional daily nutrition for modern lifestyles. Using premium Australian-grown pulses and manufacturing in a state-of-the-art facility in Victoria, the company combines high-quality plant protein with thoughtfully selected functional ingredients to support everyday wellness, performance, and recovery. Built on a philosophy of transparency, sustainability, and formulation integrity, Green Choice Proteins creates clean-label nutrition products with no artificial colours, flavours, or fillers, helping consumers simplify their wellness routines with trusted, Australian-made plant-based nutrition. 

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